42 B2B Marketing Acronyms and Abbreviations
Digital B2B Marketing
JUNE 7, 2012
With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. The Basics B2B : Business to business. SME : Subject Matter Expert. On occassion it may mean Small and Medium Enterprises. CPL : Cost per Lead.
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