Retargeting Explained: What It Is And How Does It Work
Marketing Insider Group
SEPTEMBER 2, 2020
A marketing rule of thumb suggests that a customer needs to be exposed to a brand seven times before they can make a purchasing decision. How does retargeting work? It works like this: you add a small, unnoticeable piece of code to your website. It’s time to learn how you can bring them back. What is retargeting?
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