Hootsuite

MAY 16, 2022

We’ve crunched the data on the average costs of Facebook ads , painstakingly gathered from Hootsuite and AdEspresso’s management of over $636 million in ad spend in 2020-2021, and this is the result: Benchmark costs for every type of Facebook ad. Return on ad spend (ROAS). Bonus: Get the Facebook advertising cheat sheet for 2022.

Advertising Benchmark 91

Advertising Benchmark Facebook Cost Ads 91

Metadata

SEPTEMBER 22, 2021

I already covered finding your perfect B2B Facebook target audience pretty extensively, but targeting is, in fact, one of the biggest hang-ups when it comes to driving return on ad spend (ROAS). The better you can get at measuring lower-level conversions and feeding that data back to Facebook, the better your ROAS will be.

ROI 52

ROI Facebook Ads Advertising Funnels 52

Metadata

SEPTEMBER 22, 2021

I already covered finding your perfect B2B Facebook target audience pretty extensively, but targeting is, in fact, one of the biggest hang-ups when it comes to driving return on ad spend (ROAS). The better you can get at measuring lower-level conversions and feeding that data back to Facebook, the better your ROAS will be.

ROI 52

ROI Facebook Ads Advertising Funnels 52

Convert

NOVEMBER 8, 2022

For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. ROAS is Deceptive, All Hail QoA. You can’t trust platform-specific ROAS anymore, thanks to privacy changes. Instead, you can turn to blended ROAS for a more general, trustworthy view of your marketing performance.

PPC 59

PPC Landing Pages Keywords Click Rate 59

SnapApp

APRIL 4, 2018

4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. It’s important to establish a benchmark. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. .

B2B Marketing 107

B2B Marketing B2B Digital Marketing Funnels B2B Sales 107

Hubspot

AUGUST 8, 2019

To get more granular, we need to talk inputs and outputs, that is 1) lowering your input (cost per lead [CPL]) and 2) increasing your return (revenue). CTR benchmarks vary by industry. Return on ad spend (ROAS) is the ROI of your ad campaign. Ways to Decrease Inputs. Determine an ad budget before you get started.

PPC 76

PPC Cost Per Thousand CPC Landing Pages 76