CPL, Promotion and WOM - B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

CPL: Cost-per-Lead. NPS: Net Promoter Score. To calculate NPS, subtract the percentage of customers who would not recommend you (detractors, or 0-6) from the percent of customers who would (promoters, or 9-10). WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. Learn more here.

Paid Content

Paid Content Work Management CMS Development Sales Management

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

24) Cost-per-Lead (CPL). Well, mobile marketing refers to the practice of optimizing marketing for mobile devices to provide visitors with time- and location- sensitive, personalized information for promoting goods, services, and ideas. 63) Net Promoter Score (NPS). 95) Word-of-Mouth (WOM). Learn more here.).

Paid Content

Paid Content Sales Management CMS Development Work Management

B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

The Ultimate Dictionary of Marketing Terms You Should Know

Webinars

Stay Connected