CMWorld in Review: people, personas, PAC-MAN and taco trucks
NetLine
SEPTEMBER 20, 2018
With roughly 100 dining-demand gen students in attendance, David and Valerie discussed people vs. personas; specifically, the session was titled, “Content-goal Alignment: Building a Pipeline by Connecting with People vs. Personas”. To do this, the cost-per-lead (CPL) basis made the most sense.
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