Scorecard for Paid Media Marketers [How Do Your Campaigns Compare?]
OCTOBER 13, 2016
It comprehensively tracks all touchpoints across all channels and displays that information inside the company’s CRM. This way, isolated ad platform data is no longer siloed, and each touchpoint can be compared to the down-funnel results -- namely, opportunities and revenue. The most advanced attribution solutions are able to provide the user with multiple types of models that track touchpoint data across the entire funnel. Lead-create touch tracking.