Measure Your Content Marketing ROI With These 10 Steps


In the graphic, you’ll notice there’s only one measurement step in the fly stage— multi-touch content attribution —because it’s incredibly hard to do right, and if anyone else tells you different … well, frankly, they’re lying. Single-Touch Content Attribution.

ROI 152

Can You Shortcut ABM and Still Make it Work?

The Point

If you already have good content, adapted for different personas or industries, the technology to drive automated, multi-touch nurture emails, and a willing and capable sales team, you may not need a full-blown ABM solution, at least not at first. Develop a multi-touch, multi-channel campaign to market to those account contacts with display ads, nurture emails, and a meeting-setter direct mail campaign.


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52 Marketing Terms Every Marketer Should Know


Any-Touch Attribution. Closer-Touch Attribution. First-Touch Attribution. Last-Touch Attribution. Linear Multi-Touch Attribution. Weighted Multi-Touch Attribution. Algorithmic Multi-Touch Attribution. Cost Per Lead (CPL).

The three pillars to overcome SaaS marketing complexity


They need the right multi-channel mix of pay-per-click (PPC), display, and social advertising, as well as content that harnesses refined search engine optimization (SEO) practices to increase site rankings for relevant keywords and drive organic traffic.

CPL 83

The Most Common Demand Generation Mistakes That Sabotage Your Success


Top-of-the-funnel metrics like cost per click (CPC), cost per acquisition (CPA), and cost per lead (CPL) are important factors as they provide a basic indicator of how successful your programs are and can be leveraged to optimize programs, but they are not the only factors. Ultimately, proper first-touch and multi-touch attribution analysis will give you a more holistic view of how your programs are performing. Author: Joe Paone Sabotage is an interesting word.

Under the Microscope; 3 B2B Content Marketing Compounds for Advanced Practice

Inbox Insight

Remarketing techniques provides B2B marketers a second chance to drive brand value through a multi-pronged approach. It’s also an essential component for strategies aiming to immerse their audience through leveraging multi-channel tactics.