Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. In this interview, we go through everything you need to know about LinkedIn conversation ads and how to use them to improve lead flow. First off, what are conversation ads?

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

Metadata

OCTOBER 4, 2023

At Metadata we created a best-in-class marketing OS, designed to save time and maximize budget efficiency. Some marketers might prioritize lead volume, others might prioritize pipeline. To make things simple, I recommend setting up two budget groups for this strategy – one Brand Awareness group and one Lead Generation Group.

CPL 98

CPL Cost per Lead CPC Cost Per Click 98

Sharpspring

MARCH 7, 2022

There are many different metrics for marketers to potentially keep track of, and some aspects of digital marketing can be harder to quantify than others. That’s especially true for content marketing, where you may need to evaluate sales results that aren’t easily attributed. Cost per lead (CPL).

Sales Management 86

Sales Management Top of Funnel Cost per Lead Cost per Acquisition 86

Terminus

MAY 23, 2019

Whether it’s your CMO, your head of sales, your CEO, or just that curious little reporting angel on your shoulder – we all want proof that our marketing is having an impact. But using tactical micro-metrics like CPC, CTR, CPL, and on-page optimizations is like looking at a Seurat up close. Sometimes hundreds.

Top of Funnel 20

Top of Funnel Sales Qualified Leads CPL Cost per Lead 20

Smashmouth Marketing

JANUARY 19, 2023

At Green Leads, we offer targeted content syndication as part of a broader, systematic lead-generation effort based on the buyer journey. You raise brand awareness, and you establish your company as a thought leader in the industry, which helps to build confidence and trust with leads. Why Does Content Syndication Matter?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Only B2B

JULY 21, 2023

In the dynamic and ever-changing B2B environment, content syndication has emerged as a powerful strategy for organizations to enhance their brand’s visibility and generate valuable leads. Evaluating lead quality is crucial to determine the success of a syndication campaign. Let’s explore some key metrics in this regard.

Cost per Lead 62

Cost per Lead Multi-Touch Attribution Allocation Campaigns 62

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Single Grain

APRIL 1, 2020

Leads are the name of the game. More sales qualified leads = more sales. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. There are multiple factors that could be affecting your efforts, including: Your lead source.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Directive Agency

APRIL 22, 2022

And now they want it promoted – ALL OF IT – and want to know how marketing is going to help. On the other hand, the demand generation team has some pretty aggressive lead goals and time is running short, as always, to meet that goal before the quarter is out. You name it, they’ve created it. Content Syndication Benefits.

Top of Funnel 52

Top of Funnel Cost per Lead Marketing Automation Services Demand Generation 52

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. They’re a great way to build awareness and keep your brand top-of-mind with leads you’ve reached through other channels.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

SnapApp

OCTOBER 29, 2019

Most marketing teams are on the hook to impact their business’ bottom lines, which makes how you track and measure the success of your efforts even more important. In fact, marketing departments that measure their ROI are 1.6 There are dozens of ways to measure your marketing, but not all of them are created equal. MQL targets.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Cost per Lead Sales Qualified Leads 48

Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. It has helped them stand out in a crowded market, making them a staple in their industry.

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Lead Liaison

FEBRUARY 12, 2019

The manual was curated through real-life experience with the sales team at Lead Liaison. 78 per lead! Step 1: Identify your Target Market. Look at your past successes and determine which markets/industries you’re getting the most traction in. Integration with CRMs and marketing automation platforms.

B2B Sales 54

B2B Sales Top of Funnel Lead Liaison Cost per Lead 54

6sense

OCTOBER 29, 2015

Tying marketing activities to revenue used to be more art than science. It was clear that marketing initiatives drove awareness and demand, but there was no measurable way to track ROI of those activities. Marketers can use that intelligence to optimize future campaigns and predict conversions with precision.

Lead Ranking 48

Lead Ranking Cost per Lead Activities Marketing Qualified Leads 48

Digital B2B Marketing

JUNE 7, 2012

Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. Marketing Program and Concept Acronyms DM : Direct Mail DDM : Dimensional Direct Mail.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. “Account based marketing isn’t a new term nor a new marketing strategy. As recently posted on LinkedIn By Dan Ziman.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. “Account based marketing isn’t a new term nor a new marketing strategy. As recently posted on LinkedIn By Dan Ziman.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. “Account based marketing isn’t a new term nor a new marketing strategy. As recently posted on LinkedIn By Dan Ziman.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

Brandpoint

JUNE 24, 2021

An older model for identifying qualified leads, first developed by IBM. If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2. It will also help you plan and budget your marketing costs. CMI: Content Marketing Institute. CMO: Chief Marketing Officer. CPL: Cost-per-Lead.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

NOVEMBER 20, 2014

Minutes later, the sales rep reaching out to this lead, and before you know it, the lead is becoming a customer, handing over their credit card to purchase something from your company. So marketers need to be prepared to help their buyers through that convoluted process. First, you''d would need a list of leads to retarget to.

Sales Management 28

Sales Management Campaigns Top of Funnel Cost per Lead 28

Single Grain

SEPTEMBER 22, 2023

The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers. Updated September 2023.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Magisto

OCTOBER 3, 2019

Go ahead and bookmark our digital marketing terms glossary and let this be your guiding light that you can refer to over and over again. Might consist of anyone that is not a follower, but that corresponds to the marketing target. While traditional marketing tries to promote a product, content marketing strives to offer real value.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. Want to learn marketing analytics?

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28