CPL, Lead Gen and Webcast - B2B Marketing Zone

[Watch] How to Run a Disruptive Demand Generation Content Program

NetLine

FEBRUARY 1, 2018

When it comes to lead gen partners or platforms/networks, look into the underlying pricing model to see if they have any skin in the game. If it’s CPL, they do. To get the most out of content distribution, it’s important to discern value from vapor. If it’s a CPM model, they don’t.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Budget Programs Demand

What to Do When the World Flips Your Plans Upside Down

NetLine

MARCH 17, 2020

Circumstances aside, we believe B2B lead gen shouldn’t be time-consuming, painful, and/or require massive financial commitments to reap the rewards. This belief has led us to focus on a performance-based CPL model where customers only pay for the leads they generate that match their exact filter specifications.

Planning

Planning Webinar Metrics Lead Gen Peer-to-peer

B2B Marketing Zone

[Watch] How to Run a Disruptive Demand Generation Content Program

What to Do When the World Flips Your Plans Upside Down

Webinars

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