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How to Reduce Your CPL By 82% On LinkedIn Ads

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This is the first post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. Three ways to lower your CPL on LinkedIn. Use LinkedIn Lead Gen Forms.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

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The No-BS Buyer’s Guide From Actual Metadata Customers

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We spared you the pitch slap in 6 Reasons You Shouldn’t Buy Metadata to help demand gen marketers learn why Metadata might not be the marketing OS for them. To help demand gen marketers feel more confident about buying Metadata before the DocuSign email comes through. You just can’t do that natively in ad channels.

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Lead Generation Case Study: 7 Examples of Success

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Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. As a result, they sought help from us.

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LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

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If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

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The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

And when your lead-generation efficiency slows down, your sales take a hit. HubSpot recently revealed that the three best lead sources for B2B companies are: SEO. Email marketing. Social media. Set Up Your Lead-Gen Activity Indicators to Grab the Right Leads. Get A Free Consultation.

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8 B2B Digital Marketing Case Studies to Inspire You

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With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. Buzzvil analyzed the 5.4