Remove keyword long-tail
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What Is Cost Per Lead, and How Can You Use It To Improve Your Marketing?

Marketing Insider Group

We’ve been at this marketing thing for a while now and want to share what you can do to improve your CPL. Use CPL with other metrics and models, such as cost per mille, cost per click, and cost per action. Refine your keywords: You should regularly check whether your keywords are working well and drop poor performers.

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Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns

Launch Marketing

Another important aspect of PPC campaign planning is to perform keyword research for paid search campaigns on Google or Bing Ads. Having a solid list of relevant, focused keywords, could be the difference between having a positive ROI or spending hundreds and thousands of dollars on irrelevant clicks due to poor keyword usage.

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How to Stop Internal Bureaucracy From Preventing Blogging Productivity

Hubspot

Not only do marketers rank inbound marketing channels as those that deliver the lowest cost per lead (CPL); 52% of marketers who blog say it delivers the lowest CPL of all other inbound marketing channels. Not for how good they are at stuffing keywords into their blog posts. Once you've convinced your boss, you have two options.

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5 Steps to an Agile B2B Content Marketing Strategy

KoMarketing Associates

With a focus on short-term, high-impact campaigns, all agile content marketing editorial calendars need the following: Keyword Strategy. An agile editorial calendar must reflect an extensive industry knowledge and have a strong keyword strategy behind it. Next, determine which keywords and topics will help achieve your program goals.

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PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

You can even track down your most profitable keywords: Make sure to have reliable and clear full-funnel tracking in place. You don’t just want to know the CPC of your campaigns, but you should aim to understand the CAC (or lead acquisition cost at the very least) for every single keyword. Monitor and Adjust Your Keywords.

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For AdWords In ABM, Add the Right AI

Webbiquity

Throw them all out the window.There’s a chance you’ll get better results, since the average AdWords account tosses away 75.80% of its budget on ineffective keywords and shotgun targeting. For example, social engagement platform MarianaIQ implemented Adwords for ABM and cut CPL by 50% for a prominent tech firm. Keyword selection.

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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

You may do a little bit of research, but because your problem is so pressing, you won’t take long. Keyword Strategy for ToFu At the problem/need recognition stage, focus on keywords related to general pain points, symptoms or issues that your product or service can address. An example might be purchasing a pharmaceutical drug.