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CMWorld in Review: people, personas, PAC-MAN and taco trucks

NetLine

SEPTEMBER 20, 2018

We’re pretty passionate about this subject, not just because we’re people-people, but because the entire content marketing model lends itself so beautifully to hyper-targeted, intent-based connections with individuals who are conducting research. To do this, the cost-per-lead (CPL) basis made the most sense.

Cost per Lead 58
Cost per Lead VALS Top of Funnel CPL 58
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