Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?
Tomorrow People
OCTOBER 27, 2020
Here's a shortlist of measurements we highlighted: Cost Per Lead (CPL). Marketing Qualified Leads (MQL). Email Marketing Performance. Return on Marketing Investment (ROMI). Interestingly, the number of marketing emails sent increased by about 50%, but response rates went down by about 14%. Revenue Growth.
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