Facebook advertising cost: Everything you need to optimize your ROI
Sprout Social
SEPTEMBER 6, 2018
Cost Per Like (CPL) : Used in Like campaigns, the CPL is used when a user clicks Like when presented with an ad. This can include your social ads right alongside any hashtag campaigns. Cost Per Click (CPC) : If your campaign is set to charge for clicks (users have to click on an ad), then the CPC will be your metric.
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