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52 Marketing Terms Every Marketer Should Know

LeadsRX

These usually include direct traffic where a visitor typed your URL directly into the browser, as well as referral traffic where the visitor came through a link on another website directly to your site. When a visitor typed your URL directly into the browser to reach your website, this is considered direct traffic. Cost Per Lead (CPL).

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. CPL: Cost-per-Lead. GA: Google Analytics. A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. Find out why HubSpot and Google Analytics don''t match here. B2B: Business-to-Business.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

For example, Google and Oracle are primarily B2B companies. 24) Cost-per-Lead (CPL). Learn how to crowdsource a blog post using Google Docs here.). 38) Google+. It is owned by Google, after all.). It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies.