How to Reduce Your CPL By 82% On LinkedIn Ads
APRIL 21, 2021
In 90 days, we increased our paid lead volume by over 270%, while simultaneously decreasing cost per lead (CPL) by 82%, and increasing lead-to-MQL conversion rate to over 60%. Three ways to lower your CPL on LinkedIn. Note: most people are marketing to North America, so your CPL will probably be lower if you target anywhere else.
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