CMWorld in Review: people, personas, PAC-MAN and taco trucks
NetLine
SEPTEMBER 20, 2018
Basically, these are people who are plopping themselves right into the sales funnel by researching and consuming content independently. To do this, the cost-per-lead (CPL) basis made the most sense. Mid-senior level employees are more likely to have influence over decision make and also do the research that supports it.
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