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Metadata.io Closes Record Year As Market for Autonomous Demand Generation Surges

Metadata

The company offered functionality for customers including support for native LinkedIn targeting facets, custom fields for Sponsored Content and Lead Gen Forms, and the ability to launch video ads on LinkedIn that can dramatically increase conversion rates and lower CPL. With this integration, G2 and Metadata.io In 2020, Metadata raised $6.5m

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. 5: Opportunities. .

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Q&A Recap From Our 2020 Trends Webinar

Metadata

For starters – we use Hubspot as our marketing automation platform and WordPress as our content management platform. LinkedIn Lead Gen Forms integrate with Marketo, Pardot, Eloqua, plus a few others here. We use a Hubspot workflow that looks for the form submission from the LinkedIn Lead Gen Form.

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Lead Liaison Announces Next Iteration of Event Lead Management, GoExhibit!â„¢

Lead Liaison

Example data points include average cost per lead (CPL), revenue generated, return on investment, post-event engagement activity, and more. marketing automation platforms (HubSpot, Eloqua, Salesforce.com Marketing Cloud, etc.), Furthermore, GoExhibit!™ ™ now provides enterprise-level reporting. ™ isn’t just for exhibitors.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.