The Point

JUNE 20, 2018

Target account campaigns. If you already have good content, adapted for different personas or industries, the technology to drive automated, multi-touch nurture emails, and a willing and capable sales team, you may not need a full-blown ABM solution, at least not at first. Cross-sell/upsell to existing customers.

Account Based Marketing 168

Account Based Marketing ABM Multi-Channel CPL 168

Metadata

APRIL 4, 2023

Become a budget snob to deliver (and prove) ROI In a sentence: You can generate and prove ROI by being ruthlessly effective and efficient with your demand generation budget. Don’t hold back on laser-focused targeting Smart targeting should always be top of mind, but in 2023, it should be all you think about.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

Act-On

FEBRUARY 26, 2024

Account-based advertising is a tactic used in account-based marketing. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. What is Ad Targeting? What is a Banner Ad?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

The ABM Agency

MARCH 28, 2023

We’ll discuss different aspects of a marketing strategy such as identifying target customers, creating brand awareness, increasing sales and more. Reaching potential customers through social networks is a powerful approach to reach out to target demographics.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52