Measure Your Content Marketing ROI With These 10 Steps
Contently
MARCH 23, 2021
You need to attract an audience before you can measure the down-funnel actions people take. A straightforward approach in which you multiply the number of leads your content generates by the traditional cost-per-lead (CPL) for your marketing team. Let’s take a closer look at each stage. Crawl: Strategic to Audience Building.
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