CPL CTR PPC WOM 
Hubspot
JUNE 19, 2014
CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. CTR: Clickthrough Rate. PPC: Pay-per-Click. For search engines, PPC ads display an advertisement when someone searches for a keyword that matches the advertiser''s keyword list, which they submit to the search engine ahead of time. PV: Page View.
Hubspot
MARCH 10, 2016
When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), 15) Clickthrough Rate (CTR). 24) Cost-per-Lead (CPL). 70) Pay-per-Click (PPC). Typically this happens when publishers have a fixed rate for PPC in different areas on their website.
Expert insights. Personalized for you.
28 
Let's personalize your content