How To Measure Paid Media ROI (ROAS)
AUGUST 22, 2016
Cost Per Lead (CPL). If they are being held to a lead goal, they want to know how much they are paying for leads, not clicks (CPL vs. CPC). When you know how many leads a channel or specific campaign generated and you know how much you spent on that channel or campaign in the same time period, you’re able to calculate CPL. CPL is a good high level indicator that your paid media is attracting the people that you’re actively targeting and that your offer is appealing.