Scorecard for Paid Media Marketers [How Do Your Campaigns Compare?]

bizible

The scorecard items associated with an attribution solution are: Anonymous first-touch tracking. Lead-create touch tracking. Opportunity-create touch tracking. Closed-won touch tracking.

63 Digital Advertising Terms Every Marketer Should Know

Act-On

Attribution : The goal of attribution is to identify which touch, of the many possible, is most (or partially) responsible for a conversion, so ROI can be calculated. First touch, last touch, and multi-touch are common attribution models. With first-touch attribution, the ad would get the entire credit for the sale. With last-touch, the phone call gets all the credit. With multi-touch, the ad, the email and the phone call each get partial credit.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Attribution : The goal of attribution is to identify which touch, of the many possible, is most (or partially) responsible for a conversion, so ROI can be calculated. First touch, last touch, and multi-touch are common attribution models.