Making Sense of Marketing Acronyms: Part 1
Bluetext
MAY 8, 2023
CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people! CPL (Cost Per Lead) The cost of finding your next potentially viable lead. MQL (Marketing Qualified Lead) A lead that your marketing team has deemed likely to convert into a customer based on their engagement with your marketing efforts.
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