CPL and CPM - B2B Marketing Zone

Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

FEBRUARY 26, 2024

CPL or cost per lead advertising is a pricing model for ads that charges advertisers only for the clicks that result in a conversion. CPL is calculated by dividing the total amount spent on a campaign by the number of leads generated. CPM is used as a standard measure for buying display ads. What is Frequency Capping?

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Sprout Social

SEPTEMBER 6, 2018

Cost Per Like (CPL) : Used in Like campaigns, the CPL is used when a user clicks Like when presented with an ad. Cost Per Mille (CPM) : Cost per 1000 impressions. Frequency : An estimation of how often a user sees your ad. When looking at the CPM metric, Statista found that product catalog sales cost the highest at $4.77

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B2B Marketing Zone

Digital Advertising Terms and Jargon Every Marketer Should Know

Facebook advertising cost: Everything you need to optimize your ROI

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