The Keywee Facebook CPC Tracker: September Update

Anyword

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. The post The Keywee Facebook CPC Tracker: September Update appeared first on Keywee. CPC Tracker

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The Keywee Facebook CPC Tracker: September Update

Anyword

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. The post The Keywee Facebook CPC Tracker: September Update appeared first on Keywee. CPC Tracker

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The Keywee Facebook CPC Tracker: August Update

Anyword

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. We’ve noticed a growing trend of publishers building out individual verticals and niches with increased content output in an effort to create a more “boutique” space for targeted engagement and commerce campaigns.

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The Keywee Facebook CPC Tracker: July Update

Anyword

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. The Dodo, for example, is taking the former route with the launch of a new kids vertical, Dodo Kids , which will help the company score more dollars from advertisers interested in placements around kid-friendly video content.

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The Keywee Facebook CPC Tracker: July Update

Anyword

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. The Dodo, for example, is taking the former route with the launch of a new kids vertical, Dodo Kids , which will help the company score more dollars from advertisers interested in placements around kid-friendly video content.

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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Our must-haves are Animoto’s iPhone app for vertical videos, Animoto’s web app for square videos, and Buffer for sharing. CPC on Instagram.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Our must-haves are Animoto’s iPhone app for vertical videos, Animoto’s web app for square videos, and Buffer for sharing. CPC on Instagram.

Once You've Found the Right Influencer for Your Vertical, Then What?

SnapApp

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. I reached out to a few influencers in different verticals to find out what they expect when working with new partners for sponsored content and general marketing opportunities. CPC or CPM of campaign.

Once You've Found the Right Influencer for Your Vertical, Then What?

SnapApp

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. I reached out to a few influencers in different verticals to find out what they expect when working with new partners for sponsored content and general marketing opportunities. CPC or CPM of campaign.

Instagram Advertising Continues to Increase for Social Media Marketers

KoMarketing Associates

Marin’s Q4 report also covers trends in mobile share and average search CPC’s across popular verticals, including B2B. As marketers continue to look to social media to resonate with their target audience, new research shows that Instagram is leading the way as a top channel. Marin Software recently published its “Digital Advertising Benchmark Report” to take a closer look at how social media spending is being allocated by marketers.

How to Approach Demand Gen in Challenging Times

The Point

Plus, most inbound strategies are performance-based (either CPC or CPL), so the risk and cost is lessened if response turns out to be less than normal. Conduct a content audit to identify gaps in your current library by vertical, persona, and buying stage.

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Paid Search Platforms: Are Bing and Yahoo (Oath Platform) Worth it?

NuSpark

Ads on Bing have higher click-through rates on certain verticals, such as shopping and financial services. This makes clicks cheaper, with an average CPC of $7.99 That makes the CPC around 70% lower for Bing than Google, although this differs between industries. The name of Google is practically synonymous with search, to the point that few people even realize alternatives exist for paid search in places other than Google.

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Improving PPC Performance: 10 competitive monitoring tips every search marketer should know

Biznology

Spend: Adjust cost per click (CPC) and monthly spend to get your desired market share without overspending. CTR: Create benchmarks for CTR and click volumes for 1,200 different verticals. Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results. Imagine how well your PPC campaigns would perform if you had full visibility into the activity of competitors and industry leaders.

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Conversion Bid Strategy: Why Automation is Good for Your Business

Outbrain

Our advanced AI and machine learning automatically adjusts your CPC (increase/ decrease) in order to get to your desired conversion goal. Semi-Automatic : Outbrain adjusts CPCs for each impression while letting you adjust your campaign’s CPC.

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How to Optimize Your Black Friday Creatives to Maximize Sales

Outbrain

Regarding image size, vertical images are not performing well at all (-50%) but that is likely due to the ad placement performance differences – story vs feed. Just like vertical images aren’t performing well, static framed videos don’t either.

Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight

ClickZ

Content sits at the heart of all sales and marketing verticals and as several business heads face a variety of conundrums: . 80% of marketers said webinars helped reduce their CPC (cost per lead). According to Gartner , only 1 in 25 CIOs reported applying AI in their business verticals.

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)

Buffer Social

Instagram Stories research benchmarks for specific verticals. Instagram Stories research benchmarks for specific verticals. In an effort to make this research even more interesting and valuable, we looked at four unique verticals to compare a variety of data points such as completion rates, posting frequency, and more. Those four verticals are, brand accounts, entertainment accounts, media accounts, and sports accounts.

The Ultimate B2B Marketing Glossary

Marketing Envy

PPC ads use CPC, CPA, or CPL to decide how much you'll pay each time. SaaS products are cloud-based tools and apps, and SaaS marketing knows the right tricks for this specific vertical.

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Start Spying On Your PPC Competitors In 3 Quick Steps

EMagine B2B Blog

If you’re like most B2B online marketing teams, you’ll need to divide the list by vertical. My typical competitive analysis includes keywords, avg CPC, position, advertisers, and landing page URL. Do you know how much your competitors spend on paid search every month? Curious what keywords they buy and what their landing pages look like? Nowadays there is a long list of competitor research tools that provide insight into paid search activity for any URL.

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COVID-19’s Effect on Media Consumption (And 5 Trends to Note)

Outbrain

For example, there’s a CPC adjustment feature within the Outbrain dashboard, allowing you to increase, or decrease, your publisher or publisher section (i.e. Some Verticals Are Thriving, Some Verticals Aren’t (But Can).

Search marketers: Don’t forget to keep an eye on your PPC market visibility

Biznology

While it’s easy in the world of PPC to focus on (and incessantly tweak) metrics such as CPC, CTR, and ad rank, another search vital sign to monitor is market visibility. Anyone monitoring this important vertical or working for their advertising agencies can learn a bunch by simply pulling this chart each week. (Photo credit: Greg Lilly Photos). The most common search marketing question I hear from our telecom clients is: How am I doing against my competition?

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Affiliate is Alive and Well

Anyword

I think that the health of any paid distribution vertical is best reflected in spend, and on that front, we’re seeing very encouraging numbers. Casually browsing headlines over the last few weeks, it seemed to me that affiliate programs had gotten a lot of attention.

When does competition heat up for cheap travel searches?

Biznology

The metric of ‘Number of Advertisers’ in our vertical-focused Lighthouse ad intelligence product. We also plan to release some data on the average CTR and CPC for these cheap travel advertisers, as well as examples of the ads they run. Who doesn’t love cheap travel? With the summer traveling season kicking off around Memorial Day, we decided to take a look at pay-per-click advertising in the cheap (or better said ‘discount’) travel space.

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[COVID-19] What’s Happening Online While You’re Inside?

Outbrain

However, not all aspects of Advertising are trending up, in fact, the average Cost-Per-Click (CPC)- since the beginning of March has declined by 25% for all buyer types for native ads — a good decline. CPC’s have decreased by 25%. Health Vertical. Travel Vertical.

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Four Ways Wirecutter is Growing Its Affiliate Revenue

Anyword

New content verticals. We also discussed optimizing costs around a final action like affiliate link click-out or email capture rather than running campaigns on a CPC basis. If you do it on a CPC basis it might be cheaper, but you’re not getting those high purchase-intent individuals. While it may not be as common as display advertising or branded content, we’ve seen affiliate monetization increasing in popularity among publishers.

Discovering New Ways of Mobile Advertising with TikTok

Martech Advisor

Still in its advertising maturity infancy, TikTok offers different ads solutions and formats: Vertical Ads: Brand Takeovers, In Feeds Ads, In Feeds Ads-Card. It’s important to note before starting your campaign that there are a few parameters that TikTok adheres to currently: Media buying is done on a cost per thousand (CPM) and cost per click (CPC) basis and optimized towards effective cost per install (eCPI).

10 PPC Metrics You Should Monitor in Google AdWords

LeadSquared

When I started running ads, the number of metrics available to me in AdWords were overwhelming – estimated bid, quality score, CPC, CPM and at least a 100 more things. Here is WordStream’s research data for CTR benchmarks across various verticals: 3) Average Position.

Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

Facebook and Instagram’s cost-per-mille (CPM) & cost-per-click (CPC) in US$ by October 2020 was 2.70 There’s a wide spectrum of verticals in the digital advertising industry namely – . 30-second summary: .

10 Mistakes Marketers Make on Outbrain (and How to Fix them!)

Outbrain

As part of the Customer Support Team, my colleagues and I work with marketers from all over the world who operate in dozens of different verticals. Mistake #3: Having too low of a CPC. While it’s tempting to launch a campaign with the lowest CPC, we don’t recommend it and here’s why: Our platform uses your campaign’s CPC to ‘bid’ on placements and when a CPC is too low, the campaign isn’t competitive enough to bid on all available placements.

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Search marketers: Don’t forget to keep an eye on your PPC market visibility

Biznology

While it’s easy in the world of PPC to focus on (and incessantly tweak) metrics such as CPC, CTR, and ad rank, another search vital sign to monitor is market visibility. Anyone monitoring this important vertical or working for their advertising agencies can learn a bunch by simply pulling this chart each week. The most common search marketing question I hear from our telecom clients is: How am I doing against my competition?

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No Longer a “Native Newbie”: Interview (and Free Guide!) with Affiliate-Ace Amy Cheung

Outbrain

So many different verticals can work, due to the nature of the traffic being so diverse with many targeting options available. Any advantage that you’ve noticed operating on a CPC-based model like Outbrain compared to other platforms you’ve used?

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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

Define your bids : To start, select a bid that’s slightly above the average suggested CPC for your location. The digital advertising landscape has faced some drastic changes in the past decade. With 763.5

Rank For Lawyer SEO Terms Relevant To Your Firm

Brightedge

The legal vertical is one of the most competitive in search, and for good reason. Paying for advertisements on aggregator sites can help you to avoid the high prices seen in the law vertical on Google Ads. Read time: 7 min How should law firms do SEO?

How to Make the Most of Your Paid Content Promotion on Facebook

Content Marketing Institute

My company paid a contractor to compile a spreadsheet of contact information for our primary personas (in our target vertical). That massive difference was repeated in every test we ran, including this one: The mobile-based placements in red, blue, and yellow all have low CPC. The average Facebook CPC is around $1.72, according to Veronica Romney (via the Unbounce CTA Conference).

The Complete Beginner’s Guide to TikTok for Business

Vidyard

The aspect ratio for a TikTok is 9:16—pretty much the vertical default for smartphones. As a mobile app, TikTok was built for vertical video. Orientation: Vertical. Orientation: Vertical. Orientation: Vertical. “ OK boomer.” VSCO girls. “ Old Town Road.”

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The Remarketing Guide for Dummies

Outbrain

Retargeting can be used in all verticals and industries, though it is obviously an important tactic in e-commerce. Remarketing typically works on a cost-per-click (CPC) model, as well as CPM (cost per impression) and CPA (cost per acquisition).

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

There are also tons of ways to reduce your cost-per-click (CPC). We’re going to set a weekly rule that will increase our max CPC (cost-per-click) bids by 15% for keywords with more than 50 conversions and a cost per conversion of less than $10. What is the future of PPC?

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

They appear on one line at the top of the ad, separated by a vertical dash. Enhanced CPC (ECPC): This strategy raises the max CPC bid in auctions that the algorithm predicts are more likely to convert and lowers the bid in auctions deemed less likely to convert. Google aims to achieve an average CPC that is below the max CPC over time. Location bid modifiers allow you to increase or decrease the maximum CPC you’re willing to pay for clicks from target locations.

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5 Performance Marketing Industry Insights – Download the Full Guide

Outbrain

Developed by the marketing team at Outbrain, the #1 native ad network, the Performance Marketer’s Guide covers everything native advertising from A-Z, based on data gleaned directly from the Outbrain network of 1 billion monthly users: from setting up your first campaign, industry insights and performance metrics for different verticals and industries, inspiring case studies and an introduction to the Outbrain toolkit. This has been shown to generate a lower average CPC.

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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

They appear on one line at the top of the ad, separated by a vertical dash. Enhanced CPC (ECPC): This strategy raises the max CPC bid in auctions that the algorithm predicts are more likely to convert and lowers the bid in auctions deemed less likely to convert. Google aims to achieve an average CPC that is below the max CPC over time. Location bid modifiers allow you to increase or decrease the maximum CPC you’re willing to pay for clicks from target locations.

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