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Programmatic 101: Driving Performance with Campaign Optimization

QuanticMind

In order to have something to optimize toward, you should look at your goals and translate them into measurable KPIs during planning (CPC, CPA, CTR, conversions, etc.) The sample size needs to be large enough to be valuable and allow for informed decision-making. It's a lot like picking a campaign targeting tactic.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. So test it early to see which brings the highest CTR or lowest CPC and then use that one going forward.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

A powerful keyword tool that will display for any website (so you can track your own sites as well as competitors’) the top ranking keywords in both organic and paid search, along with organic rank, rank changes, and keyword volume trends. Sample review: “Use Ubersuggest to help with your keyword research.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. So test it early to see which brings the highest CTR or lowest CPC and then use that one going forward.

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Amazon Prime Day + The Power of Name Dropping in Ad Copy

Anyword

Here we have some examples of Prime Day copy from previous campaigns that generated higher conversion rates: Notice a trend in all of these ads? When looking at a sample set of 200K out of millions of data points, we filtered for ads that included “Amazon” in either the headline or post copy. The result? These ads ….

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Marketers’ Top 5 Priorities for 2019 Ranked (And Why They’re Counterintuitive)

Unbounce

Well, not entirely… Here’s the problem: proper A/B testing takes time to pull in adequate sample sizes and to get statistically significant results. Google clearly states that slow page speeds will have a direct and negative impact on “your Ad Rank, and therefore your CPC and position in the ad auction.”

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts. On the matter of machine learning becoming more of a trend at Google, Dischler offers that this is perhaps simply how things will be. pictured: @jdischler , @GinnyMarvin ).