How to Calculate CPC: A Guide for Digital Advertisers
FEBRUARY 7, 2019
But in order to be effective and profitable, it requires ongoing financial investment, constant analysis and continual adjustments to ensure maximum ROI. And as part of that recipe, it’s critical to calculate your maximum cost per click — or CPC — and to get it right. The good news for digital advertisers is that CPC is the one factor over which you have the most control, and the one that has the most significant impact on performance. Decide on the Right CPC.