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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

You could track marketing metrics at source such as impressions and CPC, but not conversions. Collating this conversion data with your off-Amazon activity enables advertisers to compare return on ad spend (ROAS) for all channels and develop an omnichannel media strategy. Calculate comparative ROAS including Amazon fees.

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Conversion Bid Strategy: Why Automation is Good for Your Business

Outbrain

Our advanced AI and machine learning automatically adjusts your CPC (increase/ decrease) in order to get to your desired conversion goal. Target ROAS : Adjusts your CPCs to bring as many conversions as possible within your target ROAS. AUTOMATED MODES – RECOMMENDED. SEMI-AUTOMATED MODE. CBS Best Practices.

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[Year in Review] Outbrain’s Best Success Stories of 2021

Outbrain

Combined with Outbrain’s Conversion Bid Strategy tool, Ogee’s campaign reached a peak ROAS of 180% and drove 14,000 online sales transactions in just 4 months. And to really put a healthy glow on the campaign, Ogee’s native ad campaign achieved a CPC 76% lower than Facebook’s Beauty Vertical Benchmark. Read Ogee success story.

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How to Tell if You’re Wasting Money on Google Ads

QuanticMind

For super high volume/ low-value conversions, we recommend using a ROAS threshold instead of conversions. For example: If 2X ROAS is your profitability threshold, then run this analysis for percentage of spend applied to keywords that are below 2X ROAS instead of percentage of spend applied to keywords without conversions.

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5 Performance Marketing Industry Insights – Download the Full Guide

Outbrain

A key aspect of performance marketing is trying out different channels and A/B testing various campaigns to see what works best, continually optimizing to maximize your ROAS (return on ad spend). This has been shown to generate a lower average CPC. Takeaway: Schedule campaigns to run for 6 months or over. Want more like this?

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Of course, search isn’t the only PPC vertical you can optimize for. Cost per click (CPC): How much are you willing to pay to get the attention of a member of your audience? That would be your ideal CPC. Over time you’ll identify what elements of your strategy deserve the most investment to improve your ROAS. Wrapping up.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Google ran an independent study with 140+ advertisers across multiple verticals. Using these tools, advertisers across verticals like such as retail and telecom measured 7 billion store visits in AdWords. Enhanced CPC for Bing Shopping – Available now in the US, coming soon to the UK. >>Back to top.