Smart Bidding: The Pros and Cons of Using Google Automated Bidding

QuanticMind

Current hallmark strategies include Maximize Conversions, Target CPA, and Target ROAS, among others. Mission accomplished; so well, in fact, they got the attention of large advertisers with dedicated PPC teams and vendor relationships. CPC Inflation. How Smart is it Really?

Amazon Ads: The Ultimate Guide to Starting Your First Ad Campaign

QuanticMind

If you’re a vendor, in order to qualify you must be active in Vendor Central, Vendor Express, Advantage Central, or KDP. If you look at your cost-per-click (CPC) and find that to be quite high, that’s probably the culprit.