Baidu Limits PPC Ad Space: What This Means for B2B Marketers
KoMarketing Associates
JUNE 1, 2016
Advertisers who were happy appearing somewhere on the search engine results page will have to decide if it’s worth increasing their bids to remain at the top of the SERP. One potential benefit is the Baidu SERP will be significantly less crowded. The top four paid ads will stand out, which could improve CTR and overall ad performance.
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