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Big List of Digital Marketing Acronyms

TrueInfluence

Use this list to pick up some fresh knowledge. CPC = Cost-Per-Click. URL = Uniform Resource Locator. Share The post Big List of Digital Marketing Acronyms appeared first on True Influence. How can you keep up with all the acronyms in digital marketing?

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The Big List of Content Marketing Acronyms

Brandpoint

We update this list as we go so if you don’t see something today, there’s a good chance it’ll be here soon. CPC: Cost-per-Click. CPC is one of a few advertising options when creating new campaigns on most platforms.

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How to Use Inline Optins for Strategic Email List Building

Optinmonster

Inline optins make it easy to target your most engaged visitors to build your email list. In this article, we’ll show you 8 ways to use inline optins to build your email list strategically. Eight awesome ways to use inline optins for strategic email list building.

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The Ultimate List of B2B Marketing Tools

Zoominfo

With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. CA Agile Central : Let’s face it—without a central place to track projects, marketing assignments can easily get lost among crowded inboxes and to-do lists. Just type in a competitor’s URL to discover unique insights such as influencers, backlinks, and top-performing content. Think of it as a personal data analyst who sends a list of tasks.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Blocked Twitter users won’t be able to add you to lists. Cost per click (CPC). Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Google Ads appear at the top of the Google search listings for your target keywords.

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Earnings Per Click: How to Win Big at Affiliate Marketing

Optinmonster

Here’s why: Though many new affiliate marketers aren’t aware of EPC, what it is, and how to calculate it (which we’ll cover shortly), they know another popular marketing term: “Cost per click” (CPC). The answer must be Thing Two because it has a lower CPC, right?

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UTM Best Practices for Content Campaigns

Parse.ly

When to use UTM URLs. Urchin Tracking Modules (UTMs) are tracking codes that you append to the end of URLs. UTMs offer detailed information about the URL to help analyze the effectiveness of referral traffic sources for multi-channel campaigns. . When to use UTM URLs.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

As different from regular (non-advertising) tweets, don’t include hashtags, @ symbols, image URLs, or any other clickable elements in your tweet other than your delivery URL. Also, the entire user experience occurs on the Twitter domain, so you’ll generate less social traffic to your own site compared to a Promoted Tweet using your own URL. as billable events, whereas other platforms only count clicks on the delivery URL.

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Start Spying On Your PPC Competitors In 3 Quick Steps

EMagine B2B Blog

Nowadays there is a long list of competitor research tools that provide insight into paid search activity for any URL. They all use bid simulators and keyword data to generate estimated monthly spend, keyword lists, and tons of other juicy details about your competitors’ paid search efforts. The paid version allows you to download a full list of paid keywords, landing page URLs, ad copy, and just about any other piece of PPC information.

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Taking Our Own Medicine: Our Strategic Approach to Generating More Organic Traffic

Marketing Insider Group

This tool generates a list of keywords so I can identify where I have the opportunity to outrank content competitors. In looking at opportunities, I don’t care about volume as much as CPC (cost per click).

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The Ultimate Targeting Guide for LinkedIn Advertising

Directive Agency

Company Name : The organization a member lists as his or her employer. Company size is determined by the number of employees listed on the organization’s LinkedIn Page. This option works well when you have similar pages with URLs that share commonalities. Uploaded Lists.

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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

CPC: Cost Per Click. URL: Uniform Resource Locator. A URL is the global web address of a website or page. In fact, you can consider this list your English-to-social media abbreviation cheat sheet.

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GA4 and Google Ads: What B2B Marketers Need to Know

KoMarketing Associates

Make sure the checkbox next to “Tag the URL that people click through from my ad.” CPC data in the user acquisition & traffic acquisition charts . Table with full list of campaigns and data (imported from Google Ads).

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Google Ads: The Definitive Guide (2018 Update)

SendX

If your ad has a very high score, you have pretty good chances of getting your ad displayed without having the highest Cost Per Click (CPC). And you can DRASTICALLY reduce your CPC and boost your conversions at the same time by keeping the other 4 factors into account. They actually WANT you to have low CPC and high performance! YouTube allows you to create a remarketing list out of all the people who’ve viewed your videos. Remarketing Lists. CPC accurately.

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Four Unique Features Found In Baidu Paid Search Management

KoMarketing Associates

For example, you can set your bid adjustment for one ad group as follows: Bid of broad match= the original CPC *0: it means the broad match search term will not trigger the ads. Bid of phrase match= the original CPC *1: it means the CPC will keep the same if the search term is the same as the target phrase. Bid of exact match= the original CPC *2: it means the CPC will be doubled and the traffic is more qualified if the search term is the exact match of your target phrase.

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How to Boost the ROI of PPC Campaigns With Targeted Optins

Optinmonster

Whether you want more sitewide traffic and higher pageviews, to grow your email list , or to generate more sales, OptinMonster gives you the tools to expand your business. You can target optins to display only to your PPC visitors with a specific URL parameter (e.g. ?utm_campaign=my-campaign)

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How to Improve Keyword Rank from Top of Page 2 to Page 1 of Google

Directive Agency

For example, Google’s algorithms crawl and assess information on websites, the mentions of a particular brand, their “Name, Address, & Phone #” (NAP), and their website URLs across the web to determine which website pages should appear on page one and in which order for a particular keyword.

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How To Optimize Your Google Ads Campaigns

Altitude Branding

1) Refine Your Keywords List. When selecting your keywords, Google’s keyword planner is ideal, listing the search volume, competition, ad impression share and average cost per click (CPC). 4) Optimize Your URL. Google Ads and advertising online is a tricky process.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. Examples: cpc, organic_social. For a step-by-step walkthrough , check out this video: UTM generator option 2: Google Analytics Campaign URL Builder.

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20 Best Free SEO Tools That Will Improve Your Site

Method and Metric

Check out our list of the best SEO tools, that will improve your site score, user experience, and overall rank online. It also gives you a list of suggested keywords based on the keyword you’ve entered. This is a chrome extension that runs a series of audits against a specific URL.

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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

TikTok allows you to create a custom audience from: Customer Files : You can take a list of emails from past customers and upload it. Here’s the list of events , such as “Click” or “6-Second Video View,” that qualify for engagement.

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Cracking the Code on LinkedIn Ad Copy

Anyword

So to make things a little easier, here is a short list of recommendations and LinkedIn ad copy best practices. Moreover, LinkedIn ads are usually CPC (you will pay for every click), so you must reduce unqualified clicks by using very clear copy that only attracts the relevant audience.

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Paid Search Glossary & Tips On Getting Started With Google Ads

SmartBug Media

In each ad, you write your messaging in the form of two headlines, a description, and a URL (your web address). CPC: CPC stands for cost per click which is the average price an advertiser spends for each click they receive. When working in the Google Ads platform, you can review the data at a granular level, down to the CPC by keyword. It will give you a list of terms and the associated data for searches performed that brought up your ads.

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7 Ways to Use Google’s Keyword Planner That You Haven’t Thought Of

BenchmarkONE

Google’s instructions say to “Enter words, phrases, or a URL related to your business.” Google will then display a list of keyword suggestions. Take a look through the list — you might find some new keyword ideas you haven’t tried using yet. Once you have a list of keywords, you can see metrics for them by choosing the Get search volume and forecasts option. You can also see estimated costs, CTR, and CPC information.

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here? this list will be updated with your additions. Other Fortune list abbreviations like F50 and F2000 are also used. Most frequently used to indicate the general size of target companies versus the specific list. May refer to paid search or other CPC priced media programs. CPC : Cost per Click. PURL : Personalized URL.

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35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

Here I have listed some of my favorite content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using, which keywords you should be using, and which topics are resonating for your audience around those keywords.

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

There are quite a few different types of pay-per-click ads that we should talk about before getting into our list of PPC best practices: Search Ads. Related Content: Remarketing Lists for Search Ads: Custom Campaigns and Tailored Bids. the URL query arg value exactly matches gads.

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3 Tools to Optimize Your Old Content to Build More Organic Search Traffic

Content Marketing Institute

It analyzes Google or Bing search result pages, extracts common terms, and uses semantic analysis to provide a list of topics and keyw ords you should use to make your old content more relevant to the given query: #SEO tip: Analyze Google snippets to find common terms to use when reoptimizing content. Take the top two URLs and put them in the URL vs URL tool from Serpstat. It creates a handy Venn diagram showing you how far your page is from the other URLs.

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The Ultimate B2B Marketing Glossary

Marketing Envy

PPC ads use CPC, CPA, or CPL to decide how much you'll pay each time. You would then put the origin of the image, the image URL next. This list isn't exhaustive, and hopefully it's not exhausting either!

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12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

I have listed the top SEO report templates that you can use to showcase website SEO health to your clients in a faster and efficient manner than by creating your own reports from scratch. List of related, long-tail, and question keywords. Search engine friendly URL checks.

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9 Social Media Metrics You Should Be Tracking (& How to Track Them)

Hubspot

That's why we've made a list of the social media metrics that are essential to track, so you don't miss out on important numbers that can help you later. You can do this by using a free, online URL shortener like Bitly. Cost-per-click (CPC). Cost-per-click (CPC) is what you pay per click on a sponsored social media post, like a banner ad. CPC is helpful when determining if your investment is worth continuing.; We get it: Social media metrics are important.

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What to Know About Google’s Paid Search Updates – Mobile Wins Again

Fathom

The display URL already shows the domain of your ad’s final URL, meaning advertisers no longer have to enter their display URL when creating a new ad. These final URLs can also be combined with up to two new path fields up to 15 characters each, which will help viewers get a better sense of where they will be taken when they click on an ad. Google is known for making covert changes and, sometimes, pulling the rug out from under marketers and advertisers.

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Make sense of your data with these essential keyword segments

Moz

Keywords with a paragraph, list, table, and/or carousel snippet. Keywords with an owned paragraph, list, table, and/or carousel snippet. Keywords with an unowned paragraph, list, table, and/or carousel snippet. If you want to know the URL that’s won you a snippet, just take a peek at the URL column. Want all the juicy data squeezed into a local pack, like who’s showing up and with what URL? Keywords ranking for a subdomain URL.

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100+ ChatGPT Prompts to Supercharge Your Marketing Efforts

Single Grain

Get My Free (Human) Marketing Plan The Ultimate List of ChatGPT Marketing Prompts ChatGPT is versatile and can handle a large variety of requests. Here are some keyword research and refining ideas to try with ChatGPT: “Generate a list of 5 keyword ideas on SaaS software for sales managers.”

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

Tools like SEMrush and Moz Keyword Explorer can help you find keywords based on average monthly volume, ranking difficulty, CPC, and competitive density. For instance, I entered the term “IP transit” and SEMrush displayed details like volume, keyword difficulty, and CPC. .

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. When a visitor typed your URL directly into the browser to reach your website, this is considered direct traffic.

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How to Use Google Keyword Planner for Content Creation

Single Grain

Export a list of relevant keywords to a CSV file. As Google states: “This can help you narrow your keyword list down to the ones you really want.”. From those four main functions listed above, we understand that the Keyword Planner is mainly intended to be an advertising tool.

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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

As shown in the image below, Text Ads consist of two headlines, a description, a display path, a destination URL and ad extensions. Final URL: This is the landing page users will come to after clicking on your ad. Display path: The display URL will automatically be set to the domain from the final URL and is the URL shown in green under the headlines. You can then set up to two paths of 15 characters each that show after the URL.

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SEO Quick Checklist and Free Resources Guide

RebelMouse

Google’s crawler looks for this phrase in your post’s URL, headline, article body, and even social shares. It’s most important to place your keywords early on in your URL, headline, first paragraph, and image tags.

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How Landing Page Design Impacts PPC Efficiency

QuanticMind

Landing Page Quality Influences Ad Rank and CPC. The rank your ad receives determines whether it will be displayed, what position it will be displayed in, and the cost per click (CPC). While the exact formula is a closely guarded secret, the key inputs include your max CPC, the ad’s Quality Score , search context (e.g. For example, a particular URL that is crawled on Monday may offer a deal on a trip to Europe.