How Landing Page Design Impacts PPC Efficiency
MARCH 6, 2019
It’s well established that landing page design impacts many facets of an SEM program’s success. While we’ve previously discussed how to optimize overall design to secure more leads , ensuring your landing page is aesthetically pleasing and clearly articulates your message is only one piece of the puzzle. Landing Page Quality Influences Ad Rank and CPC. Now we can focus on landing page relevance.