The 17 Best Keyword Research Tools for SEO and SEM


Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in. Here are 17 of the best keyword research tools according to expert reviewers. 2) Google Keyword Planner. 7) WordStream Keyword Tool.

Profitable Keywords For Blogging and Affiliate Marketing in Images Niches High CPC Low Competition

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An SEO’s Guide to Bottom-of-Funnel Keywords


If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Keyword research is an important part of search engine optimization (SEO). Marketing Funnels and Keyword Research. Long Tail & Bottom-of-Funnel Keywords.

3 Ways of Lowering CPC in Google Ads

SmartBug Media

Your Google Ads CPC is dependent on multiple factors, including the industry you’re advertising in, how competitive it is, and how robust your keyword list is. Using Google’s Keyword Planner tool (or other creative avenues ), try finding keywords that people further down the funnel may be searching for. Using long tail keywords not only helps lower your CPCs, but it also helps improve your conversion rates, which then helps bring a profitable return on ad spend.

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How to Calculate CPC: A Guide for Digital Advertisers


And as part of that recipe, it’s critical to calculate your maximum cost per click — or CPC — and to get it right. The good news for digital advertisers is that CPC is the one factor over which you have the most control, and the one that has the most significant impact on performance. Relying on Google’s averages to guess the right CPC will lead to mediocre results at best, and negative ROI at worst. Read on to learn how to calculate maximum CPC for Google Ads.

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An SEO?s Guide to Bottom-of-Funnel Keywords


If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Keyword research is an important part of search engine optimization (SEO). Marketing Funnels and Keyword Research. Long Tail & Bottom-of-Funnel Keywords.

How to Use Google Keyword Planner for Content Creation

Single Grain

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Well, you can do exactly that with Google Keyword Planner, a free keyword research tool offered by Google, that helps you: Get new keyword ideas for both new content and your Google Ads. Get average monthly searches for keywords that interest you. See what keywords are related to particular pages online.

What Is Cost Per Click (CPC)? Definition, Calculation, Advantages & Examples

Martech Advisor

Cost-per-click (CPC) is defined as a form of digital advertising where you pay a publisher every time someone clicks on your ad. Cost per click (CPC) is an often-mentioned metric in the digital marketing world. This article will help you grasp the essentials of CPC and you’ll find out why you need to measure CPC in your next marketing campaign. Table of Contents: What Is Cost Per Click (CPC)? Types of CPC. Cost Per Click (CPC) Calculation.

How to Increase Your Conversions: Campaign Optimization Tips for the CPC Model

In the CPC advertising model, maximizing ROI and generating conversions is done by decreasing the cost-per-click and increasing conversion rate. Keep scrolling to learn our best practices for guiding your ad campaigns to this CPC sweet spot. Keyword-Related Best Practices. The importance of keywords is exponentially crucial to effective ad campaigns. Focus on keyword relevancy and quality. Trade broad keywords for long-tail keywords.

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13 Best Keyword Research Tools to Boost Your Organic Traffic


In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Google uses keywords as an important SEO ranking factor. SEOBook Keyword Suggestion Tool.

The 10 Best Keyword Research Tools to Find the Right Keywords for SEO


Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. Download our free SEO template here to organize your keyword research into an actionable plan for your site. Keyword Relevance. Go for the relevant, long-tail keywords instead. Keyword

The Art of Choosing the Right SEO Keywords

BOP Design

Here, we look at choosing the right SEO keywords for a B2B content marketing and website strategy. Generally, when choosing SEO keywords for your optimization and marketing strategy , you should keep a few things in mind: A mix of broad (but not too broad) and specific terms. Broad + Specific Keywords. An effective SEO strategy will include terms and keyword groupings that are both general and more specific in nature. A favorite is Google’s Keyword Planner.

How to Use Long Tail Keywords to Boost PPC Search Traffic


There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? Long tail keywords are keyword phrases used to search for something very specific on the web.

Google Keyword Tool vs.Traffic Estimator: How Do They Differ?


When creating a PPC campaign from scratch and estimating performance for projections, Google Keyword Tool and Google Traffic Estimator are two great tools for research. Google Keyword Tool is a great tool to find monthly search volumes, average cost-per-click (CPC), analyze the competitive nature of a specific query, find additional keywords, a quick snapshot of seasonality, and more!…

How to Solve PPC Keyword Cannibalization


That of course includes implementing best practices around keywords, as well as staying on top of any unanticipated PPC roadblocks — like keyword cannibalization. . The emergence and rapid rise of accessible data has not been balanced by opportunities to support and properly analyze it, making it near impossible from a time and resource perspective to successfully manage thousands (or millions) of keywords in a given portfolio.

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How to do keyword research for SEO and beyond

Sprout Social

It’s common knowledge that keywords help you find a place in search engine results. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. With that said, not every keyword is going to make sense for your business, and not every query related to your niche is actually going to turn out to be a highly searched keyword. You’ll also discover some excellent keyword research tips and tools.

Quick Wins: Choosing Your Keywords

Ledger Bennett

In the digital world, keywords play a role in almost everything. Let’s focus on the role of keywords across Google and standard web pages, as well as talking about a variety of keywords and what they do. Keyword Targeting. Many media channels use keyword targeting or something very close. YouTube uses tags instead of keywords but they are nearly the same thing. Most websites use keyword targeting as it brings net new users to their website.

10 Compelling Reasons Why You Should Make Keyword Planner Your Friend

Unbound B2B

Figure 1: Global Digital Reach A keyword planner allows you to do keyword research so that you can understand what people are looking for. Google Keyword Planner (KWP), is a great tool that you can use for keyword research. 1) Find the Search Volume of Keywords. 10K-100K) for a keyword at no cost. You can do this by looking at the estimated impressions for the maximum CPC. On the next page, select ‘Keyword Planner.’. Introduction.

7 Ways to Use Google’s Keyword Planner That You Haven’t Thought Of


If you’ve used Google AdWords, you’re probably familiar with the Google Keyword Planner. From there, click the Tools icon, then click Keyword Planner in the menu that flies out. So, now that you’ve got access to Google Keyword Planner, what can you do with it? First, two obvious ways to use the tool: Discover New Keyword Ideas. Once you open the keyword planner, you can enter a variety of options to get new keyword ideas. 5: Take Your Keywords With You.

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search


The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business. Don’t start with 5 campaigns X 50 ad groups X 100 keywords in each ad group with 5 ads in rotation.

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Getting the Most out of Your Keyword Data: Pubcon 2013 Takeaways


Once upon a time, you may have wondered, “Hey, is it possible to know what kind of keywords people are using in Google to get to my site?” I was fortunate enough to attend Pubcon for the second year in a row, and the key takeaway was that if you are providing your users with crazy, funny, cool, or awesome content, you shouldn’t be too worried about the lack of keyword data because you can measure your success in many other ways.

4 Keyword Filters to Run in Every Search Account


One thing I do in all of the accounts I manage is add filters at the keyword level to help me save time identifying problem and opportunity areas. While increasing bids above the first page minimums may not be an option for all advertisers, depending on budgets and purpose of the keywords, this filter is great for identifying keywords with opportunity to improve. I often hear or read suggestions to remove keywords that are not driving any impressions.

What is pay-per-click, or PPC?


Pay-per-click, keyword advertising, paid search advertising—they’re all pretty much the same thing except for a few tactics that don’t fit within each other (and that aren’t used as often). Search terms that lots of companies want traffic for are more expensive, while less desirable times are cheaper; a successful campaign will balance CPC with the potential and expected revenue. I always get PPC and CPC confused. Pay-per-click. noun.

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4 Amazon Ads Trends You Can’t Ignore in 2020

Single Grain

Much like Google, Amazon used to be a platform where the right keywords would guarantee you a high search ranking. That means a higher cost-per-click (CPC). The average CPC on Amazon is $0.97 : But yours may be higher or lower depending on how competitive your industry and products are. Amazon launched video as an ad option in 2019, and you can expect to see a lot more video in search results in 2020: Video ads are displayed below the fold for relevant keywords.

The Top Five Best Free Keyword Research Tools


What would a solid SEO and content marketing strategy be without keywords? You can research keywords simply by typing the keyword “wedding cakes” in a keyword tool, organize the results by monthly search volume and discover the keywords that you should be using in your content. There are a ton of keyword research tools available to help you do this, however, some of them are expensive, inaccurate and provide more functionality than what you really need.

Make sense of your data with these essential keyword segments


The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions. But knowing what to segment can feel daunting, especially when you’re working with thousands of keywords. Segmentation in STAT In STAT, keyword segments are called “tags” and come as two different types: standard or dynamic. How to create a keyword segment Tags are created in a few easy steps.

A Guide to Latent Semantic Indexing and LSI Keywords


Fortunately—or unfortunately, depending who you ask—it’s no longer enough to rely on blog comments, keyword stuffing, and directory listings to get your content on the front page of Google search results. One such consideration is Latent Semantic Indexing—or LSI keywords. In layman’s terms, LSI is used to understand how certain topics and keywords relate to one another. Now, what do LSI and LSI keywords have to do with SEO? How to Start Your Own LSI Keyword Strategy.

SMX Advanced Day 2 – Branded Keywords, More Audience Targeting, ETAs and Shopping


Day 2 of #SMX Advanced includes tips and tactics on branded keywords, audience targeting, expanded text ads and Google Shopping. QuanticMind has a wrap-up of Day 2’s SEM sessions from SMX Advanced 2017, including more quick hits on branded, audience, ETAs and Shopping: Protecting Your Branded Keywords . It’s estimated that competitors running ads against branded keywords can cost up to a 10% drop in clicks and 20% higher CPC.

An Expert’s Thoughts On How To Scale ‘Single Keyword Ad Groups’ (SKAGs)

Our Growth Analysts at Ladder noted some issues with ‘keyword stuffing’ in a few Google Ads campaigns recently. Initially, several keywords that performed well previously were added to these campaigns in order to increase the volume – because we were finding it difficult to spend with the old campaigns. The Problem With Keyword Stuffing. Keyword Stuffing is defined as putting too many dissimilar keywords in the same ad group.

Seven Common AdWords Mistakes to Avoid


In fact, recent WordStream research highlighted on eStrategy Trends reveals that, for keyword phrases with “high commercial intent,” almost two-thirds of all clicks are now on paid ads. It’s best to use search on its own for a while to determine which keywords, calls to action (CTAs) and ad messages are most effective before expanding advertising to the content network. A keyword with a low CTR and a $10.00 Using the wrong keywords.

The Ultimate Guide to Accurate PPC Forecasting


If you’re ready to learn how to forecast CPC and project other important PPC performance indicators, here’s everything you need to know. Important data to include in your forecasting reports includes: Cost per click (CPC) Conversion rate (CVR) Monthly ad spend Average sales Industry trends Competitor data. How to Forecast CPC with Keyword Planner. Forecasting CPC is easy using new features Google added to Keyword Planner last year.

Better Manage Your Metrics

Navigate the Channel

One paid search metric that is often highlighted – no matter if you’re using Google or Bing, your B2C or B2B, or if you are client side or agency – is the Cost-Per-Click metric, or CPC. Perhaps because it directly correlates to the dollar amount spent on each keyword, CPC is often seen as one of the most important factors in a paid search campaign, and as a result, CPC improvement is often pursued by paid-search managers. The Elements of CPC in your B2B Campaign.

B2B SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight

Single Grain

For SaaS companies, one of the best customer acquisition tools is Google Ads, even though it can initially be expensive with CPC bids for software-related keywords as high as $100. Outdated account structure that wasn’t optimized to expand our coverage on high-converting keywords.

Facebook ads vs Google adwords: 7 key criteria to decide


Google is trying to answer that question, based on keywords for the product or service that meets that needs. And the advertiser with the most competitive bid for that keyword. BUDGET: Keywords or campaigns? Both Facebook ads and Google AdWords are very affordable because both are based on Cost Per Clicks (CPC) set by a predetermined budget of your choice. The Google budget is based on keywords and the bid for those keywords.

17 Best Paid Media Tools for Marketers

Single Grain

Plus, all this is complemented by the fact that SEMrush has one of the biggest keyword databases in the world. Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. See ads displayed for certain keywords in Google. CTR, long-tail keywords. Spy on competitor ads to see the ad keywords they're targeting.

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B2B Pay Per Click Advertising


Interview with Terry Whalen from CPC Search. Same goes for keywords. For B2B keyword and ad testing, we tread with a bit more caution. If you can figure out which keywords are aligned with the user intent you are targeting, then you can have ads appear that are relevant to the user, and relevant to what your company provides. In AdWords, you would just append a parameter to each active ad you are running, e.g. keyword={keyword}.

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How to Identify Long-Tail Keywords to Fuel Your PPC Strategy


For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. As another reminder for why you should be paying attention to long-tail keywords, Google recently released a video featuring Google Software Engineer Amit Singhal and Matt Cutts , the head of Google's webspam team, gathered at a Google search quality team meeting.