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Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight

ClickZ

Only 8% of respondents across industries said their AI-relevant data are accessible by systems across the organization. Content sits at the heart of all sales and marketing verticals and as several business heads face a variety of conundrums: . 80% of marketers said webinars helped reduce their CPC (cost per lead).

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Paid Search Platforms: Are Bing and Yahoo (Oath Platform) Worth it?

NuSpark Consulting

Ads on Bing have higher click-through rates on certain verticals, such as shopping and financial services. This makes clicks cheaper, with an average CPC of $7.99 That makes the CPC around 70% lower for Bing than Google, although this differs between industries. on Bing compared with $20.08 The Last Word.

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We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)

Buffer

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Instagram Stories research benchmarks for specific verticals. Instagram Stories research benchmarks for specific verticals. Average completion rate and stories length.

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Once You've Found the Right Influencer for Your Vertical, Then What?

SnapApp

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. Audience engagement: Study the influencer’s level of engagement. CPC or CPM of campaign.

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Keyword difficulty (and CPC) has skyrocketed in most verticals. I would not be writing this case study today without him!

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Once You've Found the Right Influencer for Your Vertical, Then What?

SnapApp

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. Audience engagement: Study the influencer’s level of engagement. CPC or CPM of campaign.

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5 Performance Marketing Industry Insights – Download the Full Guide

Outbrain

It’s part science-part art form, which means there is ample room for industry insights and performance hacks to help guide your creative efforts to a successful strategy that will get the results you want. This has been shown to generate a lower average CPC. Takeaway: Schedule campaigns to run for 6 months or over. Download Now.

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