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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

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3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

Metadata

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy.

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Which Paid Media Channels Are Best for My Business [During a Crisis]?

SmartBug Media

Deciding where to invest your business’s media dollars is never easy. Now, in the middle of a health and financial crisis, it’s harder than ever to choose the right paid media investments. Wondering which paid media channels are poised to help you attract more business during the current crisis ?

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Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy

Adobe Experience Cloud Blog

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . Macroeconomics focuses heavily on income and increases in national output.

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

How the iPhone 12 series promises to will enhance the AR experience which will inject potential spend into AR advertising that will cross $8 billion by the end of 2024. Just 36% of marketing leaders have a measurable revenue attribution strategy in place while a mere 15% are in the process of rolling out a strategy. Hello, 2021!

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Bing PPC Ads: How They Work (and Compare to Google Ads)

Hubspot

If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry's long-standing powerhouse. According to our guide.

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Earnings Per Click: How to Win Big at Affiliate Marketing

Optinmonster

The marketing world is full of acronyms: ROI, ROAS, PPC, CPA, along with about a hundred more. Read too many marketing articles, and you start to feel like you’re staring at a bowl of alphabet soup: But here’s the thing: not all acronyms are created equal. One of the most important, at least for affiliate marketers, is EPC.