Remove long-tail
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3 Ways of Lowering CPC in Google Ads

SmartBug Media

Your Google Ads CPC is dependent on multiple factors, including the industry you’re advertising in, how competitive it is, and how robust your keyword list is. Industries like law and real estate have historically had much higher CPCs, at times ranging between $150–$300.). You want to be as specific as possible.

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How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? Very few will search for “wireless router with USB 3.0.”

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Accurate keywords are essential in contextual targeting

illumin

This situation is where using well-planned long-tail keywords is of the utmost importance. A recent GumGum study found contextual targeting was more efficient than behavioral targeting when measuring cost-per-click (CPC) and cost-per-viewable impression (vCPM) metrics.

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7 Secrets Every Tech Company Must Know to Skyrocket PPC Conversion Rate

Launch Marketing

Utilize Long-Tail Keywords While generic keywords might have high search volumes, they are often overcrowded, vague and not optimized in PPC campaigns. Enter long-tail keywords. For instance, instead of “tech solutions,” a long-tail variant could be “B2B cybersecurity solutions for SMEs.”

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Cost Per Click Reduction Strategy in Google AdWords

NuSpark Consulting

The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal. Supercharge long-tail keywords. Review your seed keywords (1-2 keywords in the query), and expand them with longer-tail versions; those with 3 or more words in the query.

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How one tech company is doing marketing without cookies

Martech

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Google Analytics.

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Using SEO to Compete with Lead Generation Sites

Contently

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. For example, according to Ahrefs, “dog groomers” attracts 86,000 searchers a month in the USA and it needs 123 or more quality links to rank on page one of Google SERP.