WebMarketCentral

Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Test cases yielded scores of woefully irrelevant, broad match keyword suggestions as well as sky-high max CPC recommendations.

SEO Tool Review: SEMRush

WebMarketCentral

In this example (with only identifying information removed), notice that this particular site is showing up on page two of Google for a number of key terms.

Trending Sources

MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

WebMarketCentral

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics.

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The 8 Layers of a B2B Web Marketing Plan

WebMarketCentral

Since Google is the dominant search engine , it's AdWords search program is the place to start. One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion.

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

In the words of the author, "You need to set three key metrics on the way to managing by revenue: required margin per sale; close and conversion rates; and affordable CPC. s AOL and then searches for the brand on Google before making a purchase, only Google gets paid for the sale."

Seven Common AdWords Mistakes to Avoid

Webbiquity

Clearly, Google has been successful at shifting more traffic to paid results (which is where Google earns 97% of its revenue ). Using both search and Google’s content network right away. CPC may be much more valuable than another with a high CTR and $1.00

Online Ad Metrics & the Google Activate Initiative

Puzzle Marketer

In the middle of CPA and CPM is the CPC (cost per click) model. Tracked by the hyperlink redirect and not by the image loading, this model drives the success of Google Adwords and similar Paid Search tactics.

Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. However there are key differences between Baidu PPC and Google AdWords as well. For businesses with substantial paid search budgets, Google AdWords allows for monthly invoicing.

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Facebook vs. Google: Choosing Between Digital Advertising Giants

Fathom

Facebook and Google. And while Google and Facebook’s advertising platforms certainly differ, comparing and contrasting them is helpful for those trying to make the difficult choice between these digital giants. Getting the Most Bang for Your Buck Facebook vs. Google.

How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

Hubspot

Trouble is, mastering Google AdWords is really tricky. The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA).

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. Ad Group Level: Default Maximum CPC, Pause.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. Ad Group Level: Default Maximum CPC, Pause.

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Google Removes Sidebar Ads: What It Means for Advertisers

KoMarketing Associates

On Monday, February 22 nd , Google dropped a bombshell on the world of both paid and social advertising. Effective immediately, Google will no longer be showing ads on the right hand sidebar. The sidebar is now reserved for only the Google Knowledge Graph and Product Listing Ads.

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

NuSpark

That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. AdWords allows you to compare results between Google and partners. By default, Google targets the location, and people with an interest in your location.

Google Ups the Ante As the PPC Landscape Continues to Change

Fathom

Well, it looks like Google is at it again! Here is how ads used to appear on Google: 1-3 ads at the top of the page. According to Search Engine Land , Google is now rolling out a change that is going to eliminate the right-hand side ads from the search results.

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Google AdWords' New Ad Rank Formula: What You Need to Know

Hubspot

In late October, Google quietly announced a change to its Ad Rank algorithm that represents a huge shift in the way it evaluates and ranks paid search ads. Why would Google make this change? The problem for Google? With this change, Google is drawing a line in the sand.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Google Review Count: 46,500. 2) Google Keyword Planner. Google Review Count: 29,800. Pricing: free (but requires an active Google AdWords account). Google Review Count: 19,200. Google Review Count: 11,200. Google Review Count: 7,870.

RIP Google Keyword Tool – What to Use Instead

Vertical Response

No need pop the bubbly for this retirement: Yet another beloved Google Tool has been axed in its prime, (anyone remember Google Reader ?). The Google Keyword Tool has long been the standard for anyone in the SEO, SEM or content spaces, but early this week we received news that Google pulled the plug on the Keyword Tool. Google has a nice post that explains the differences between the two tools.

How B2B Advertisers Can Deal With Google’s Sidebar Changes

KoMarketing Associates

A little more than one month after Google announced it would no longer be serving paid ads on the right sidebar in desktop results, advertisers and marketers alike are still adapting to the changes. Get The Most Out of Google Shopping.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.

Getting the Most Out of Google Grants

Vertical Response

Google Grants , the nonprofit version of Google Adwords , is one of these free resources, and one of our favorites. In a previous post , we touched on the eligibility requirements to apply for Google Grants for Nonprofits (go check ‘em out now).

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform.

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AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers

Modern B2B Marketing

Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. Does better CTR but higher CPC mean happier advertisers?

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. ” Did I just compare Google Ads to The Sims?

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What You Need to Know About Using Google AdWords Content Campaigns

Vertical Response

If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. What is Google’s Content Network?

Google Keyword Tool vs.Traffic Estimator: How Do They Differ?

Fathom

When creating a PPC campaign from scratch and estimating performance for projections, Google Keyword Tool and Google Traffic Estimator are two great tools for research. … Read the rest The post Google Keyword Tool vs.Traffic Estimator: How Do They Differ?

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7 Things You Didn’t Know You Could Do with Google Adwords

Vertical Response

Google Adwords is a very powerful tool packed with lots of features to help you get the most out of your search engine marketing efforts. Today we break down some lesser known but highly valuable Google Adwords features to help you maximize your campaign performance.

The Most Important Changes to Google AdWords in 2013

Hubspot

Keeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job. Google matches an ad to the device being used to perform the search, giving much-needed user context to ads.

Use Google Automation Tools to Make Your PPC Ads More Efficient

Vertical Response

These are just some of the many things you can do with Google’s automation tools. We’ll be exploring some of the different things you can do with these techniques and how they can help you maximize your time and profit with Google Adwords.

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself. New keyword targeting feature rolling out globally by Google Inside AdWords. Post on Google Buzz.

Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords

Vertical Response

Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? Google Adwords allows you to target and segment your target audience in multiple ways including, Geographical, Day, and Device Targeting.

A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. Creating a Google AdWords Campaign.

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What to Know About Google’s Paid Search Updates – Mobile Wins Again

Fathom

Google is known for making covert changes and, sometimes, pulling the rug out from under marketers and advertisers. Our key takeaway is this; mobile rules and Google plans to keep it that way. Earlier this year, Google removed right-hand side ads on desktop to improve the search experience and make it more consistent across devices, including mobile. This has paved the way for Google to introduce expanded text ads, which they are currently rolling out.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013.

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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience.

The Complete Display Ads Overview For B2B Marketers

bizible

Filtering your ad placements on these layers will help you find the right audience and lower your CPC. Contextual layer : The the contextual layer simply means you give Google a list of keywords and Google will choose the sites your ads will show up on.

Why 78 % of Marketers Struggle with Content Marketing ROI

Act-On

Google Analytics is another useful tool for learning more about your visitors, tracking click patterns and understanding what is working — and what isn’t. Then visit Google Analytics. View the “CPC value,” which tells you the cost of paying for those specific keywords to drive traffic.

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Google’s New AdWords Quality Score Reporting: Where Did All My 10s Go?

Hubspot

Recently, Google announced a change in the way Quality Score would be reported within AdWords. Remember that according to Google, it’s a superficial change in reporting and does not reflect any behind-the-scenes changes in how your ad rank and cost per click are calculated.

17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? How to Schedule Dayparting on Google AdWords by Search Engine Watch. ” The Ultimate Guide to Google AdWords Quality Score. ** 5 STARS.

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An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

At each phase of the buyer’s journey, people use specific modifiers and common words when they search using Google, Bing, or other search engines. Lastly, examine Cost-Per-Click (CPC) if you’re using a system that shares that information.