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The Ultimate B2B Marketing Glossary

Envy

BR is your website and/or email Bounce Rate. For email, it's the number of emails returned unopened; for websites, it's how many people view just one page before leaving/bouncing off. Churn rate. This is your Call To Action, and you need it on ads, blog posts, webpages, social media posts, etc.

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Inbound Marketing Goes Global

Hubspot

In fact, after a very fragmented beginning for social media in Europe, with geographical divergence in the popularity of varied platforms like Bebo, MySpace and ASmallWorld, Facebook is emerging as a leader across the continent. Inside out to outside in”” Email is Still Relevant & Adapting to Social. Very solid!”

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How LinkedIn Ads Work: Driving Engagement and Conversions With B2B Audiences

Content Standard

Well, for starters, the platform is now more than just a place for professional networking and recruiting. It’s a mature audience, with the highest adoption rates among 25- to 29-year-olds (44 percent) and 30- to 49-year-olds (37 percent). Marketers can choose either CPM or CPC pricing. Why use LinkedIn ads?

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Making Sense of Marketing Acronyms: Part 1

Bluetext

ROI (Return on Investment) Your ROI expressed as a percentage of the original investment – aka, whether this campaign was a good idea. CTR (Click-Through Rate) The percentage of people who take action and click the button you wanted them to click. CPC (Cost Per Click) The cost of one single click on your ad or link. for example.

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10 Tips I Learned About Creating Viral Campaigns From Larry Kim

Hubspot

We all dream about that one campaign that just really takes off -- I'm talking about the Game of Thrones of the content marketing world. Here, I sat down with Larry Kim to discuss one of his campaigns for WordStream, which went viral and resulted in millions of links back to WordStream's website. Impressive, right?

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B2B Metrics For Upleveling Your Marketing Campaigns

Rev

What’s more, B2B marketers are becoming increasingly reliant on the power of social media to connect with brand marketers and brand decision makers. With consumers spending just under two hours per day on social media, B2B companies know they have to meet prospects where they already live: on social-media platforms.

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B2B Metrics For Upleveling Your Marketing Campaigns

Rev

What’s more, B2B marketers are becoming increasingly reliant on the power of social media to connect with brand marketers and brand decision makers. With consumers spending just under two hours per day on social media, B2B companies know they have to meet prospects where they already live: on social-media platforms.