Remove frequency
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Want to Insert Ads Into Your iPad-Enabled, HTML5 Videos? There’s a Service for That

readwrite

On the back-end, you can customize settings like device frequency capping (how many times an ad is delivered to a unique device), time restrictions (when an ad should be played), a target impression goal (how many times a video is served), ad placement (pre-, post- or mid-roll) and geo-targeting. Drop a pushpin, set the radius in miles.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Cost Per Click (CPC) – average cost of user click-through (when user clicks ad). DoubleClick – a Google marketing platform that combines advertising and analytics. Frequency Capping – restricting the number of times a specific user is shown advertising. Refers to the price of 1,000 ad impressions on a web page.

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What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

The advertiser’s campaign contains details about the target audience, budget, frequency caps, and much more, whereas, on the side of the publisher, they install the ad-network ad tags on their site. Cost-per-click (CPC). billion, it became DoubleClick for Publishers (DFP), a premium network of publishers for the tech giant.