A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Cost Per Click (CPC) – average cost of user click-through (when user clicks ad). DoubleClick – a Google marketing platform that combines advertising and analytics. Frequency Capping – restricting the number of times a specific user is shown advertising. A ‘Universal frequency cap’ refers to the ability of a DSP to offer a comprehensive frequency cap number for its entire range of inventory, rather than on a per-publisher or per-network basis.

Want to Insert Ads Into Your iPad-Enabled, HTML5 Videos? There’s a Service for That

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On the back-end, you can customize settings like device frequency capping (how many times an ad is delivered to a unique device), time restrictions (when an ad should be played), a target impression goal (how many times a video is served), ad placement (pre-, post- or mid-roll) and geo-targeting. There’s also DoubleClick integration for those who use it. A few of mDialog’s features, including CPC and interactive overlays have yet to arrive.

What Is an Ad Network? Definition, Types, and Examples

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The advertiser’s campaign contains details about the target audience, budget, frequency caps, and much more, whereas, on the side of the publisher, they install the ad-network ad tags on their site. Cost-per-click (CPC). The concept of an ad network was championed by DoubleClick in 1996, and after Google bought DoubleClick in 2007 for $3.1 billion, it became DoubleClick for Publishers (DFP), a premium network of publishers for the tech giant.