A Jargon Busting Guide to B2B Programmatic Advertising
DECEMBER 18, 2018
Cost Per Click (CPC) – average cost of user click-through (when user clicks ad). DoubleClick – a Google marketing platform that combines advertising and analytics. Frequency Capping – restricting the number of times a specific user is shown advertising. A ‘Universal frequency cap’ refers to the ability of a DSP to offer a comprehensive frequency cap number for its entire range of inventory, rather than on a per-publisher or per-network basis.