Remove customer
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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

In fact, 86% of software buyers use peer review sites when buying software. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads. Recall how 86% of software buyers use peer review sites to research and evaluate solutions?

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How one tech company is doing marketing without cookies

Martech

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

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Did martech break B2B marketing?

Martech

We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. Google, LinkedIn and Facebook are driving CPC up. Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? It was the early aughts. And martech was about to turn the world on its head.

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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

Their interest, following, engagement, and (hopefully) conversion to a customer. CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. So why don’t we know as much about them as we do Chief Financial Officer, Chief Operations Officer, or Chief Technology Officer? The reward?

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Key Content Marketing Metrics For the Fearless Marketer

Adobe Experience Cloud Blog

Let’s start with a definition of content marketing: The difference between just any piece of content and content marketing is a destination you own, where you publish customer-focused content, with the goal of measuring value. Of course, the answer is customer-focused content marketing. Stop creating content that no one wants.

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Advice on Evaluating New Acquisition Channels from Top D2C Brands

Liveintent

That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels. “ A customer journey in 2019 looks very different than it did only a couple of years ago. Our experts weigh in below.

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20 Effective Growth Hacking Strategies for the Growth Hacking Funnel

Outgrow

Well-planned ad campaigns aim at reducing the cost per click (CPC) and increasing the Lifetime Value of customers (CLV). You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. 20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. What Is Growth Hacking?