86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?
Directive Agency
APRIL 21, 2023
In fact, 86% of software buyers use peer review sites when buying software. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads. Recall how 86% of software buyers use peer review sites to research and evaluate solutions?
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