Improving PPC Performance: 10 competitive monitoring tips every search marketer should know

Biznology

Most marketers don’t realize these tools exist, but it’s not hard to see what ads they’re running, where they run, the ad’s duration, what they say, what click through rate (CTR) they get, and even what they spend. Spend: Adjust cost per click (CPC) and monthly spend to get your desired market share without overspending. CTR: Create benchmarks for CTR and click volumes for 1,200 different verticals.

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How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

According to WordStream, the average cost per click (CPC) is $1.72 , but that’s just the average. Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI. Really dig into the stats on each ad to figure out what you can do to improve the click-through rate (CTR). Once you update that targeting, the ad will start delivering a better CTR. And I noticed that the CPC kept going down.

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The Scoop on Facebook Mobile Ads: Are They Working? [Data]

Hubspot

Back in June, we covered the news that Facebook was finally allowing marketers and advertisers to purchase mobile-only ads. A short two weeks later, some preliminary research was released about the effectiveness of those mobile-only ads. We filled you in on that as well, which indicated that mobile-only ads were generating 13X more clicks than Facebook's desktop ads. But now that mobile-only ads have been around for 4+ months, the data has had a bit more time to stew (mmm.

5 Key Mobile Marketing Trends for 2020

Outbrain

Not all mobile advertising is created equal. Mobile advertising fraud isn’t going away. Mobile advertising, especially when it comes to apps, is an ever-evolving game. Whether you’re a leading mobile marketing agency or a newbie promoting your very first app, here are some trends that absolutely must be on your radar ahead of the year to come. Needless to say, analytics has and will always play a huge role in mobile marketing.

Mobile Facebook Ads Generate 13X More Clicks Than Desktop Ads [Data]

Hubspot

A couple of weeks ago, we reported on Facebook's launch of mobile-only ads , allowing marketers to test the effectiveness of desktop ads vs. their mobile counterparts, and optimize their ad spend for a particularly mobile -- or immobile? -- audience. Wouldn't it be great if someone could just tell you whether mobile ads are or aren't effective? Mobile Tops Desktop in Ad Performance. Additional Studies Supporting the Success of Mobile Ads.

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

88 percent of mobile searches for local consumer businesses result in a call or location visit to said business within 24 hours. The average CTR on Google Ads is 3.17 On the display network the average CTR is 0.46% across all industries. Googles CPC dropped by 13 percent in Q4 of 2018/2019. In comparison, Bings CPC rose by 6 percent during the same time. Google Search Ads CTR by Industry. The average CTR for Advocacy is 4.41

Understanding AdWords Sitelink Extensions

Fathom

Not only do these extensions help take up more real estate on the page to improve your CTR by 10-20%, they also have an impact on your ad rank. Previously, ad rank was calculated by using your max CPC bid and Quality Score. For this reason alone, you want to make sure you have at least six active sitelinks set up for desktop, but also four active sitelinks for mobile. Depending on the relevance of your sitelinks, you could even see lower CPC’s and better performance.

Paid Search Glossary & Tips On Getting Started With Google Ads

SmartBug Media

CTR : CTR stands for click-through rate. CTR relies on the two previous key performance indicators—clicks and impressions. CPC: CPC stands for cost per click which is the average price an advertiser spends for each click they receive. When working in the Google Ads platform, you can review the data at a granular level, down to the CPC by keyword. Google Ads is Google’s advertising platform and the largest ad platform on the internet.

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Four Unique Features Found In Baidu Paid Search Management

KoMarketing Associates

For example, you can set your bid adjustment for one ad group as follows: Bid of broad match= the original CPC *0: it means the broad match search term will not trigger the ads. Bid of phrase match= the original CPC *1: it means the CPC will keep the same if the search term is the same as the target phrase. Bid of exact match= the original CPC *2: it means the CPC will be doubled and the traffic is more qualified if the search term is the exact match of your target phrase.

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7 Ways to Use Google’s Keyword Planner That You Haven’t Thought Of

Hatchbuck

You can also see estimated costs, CTR, and CPC information. The forecasting graph in Google Keyword Planner is great for estimating the optimal CPC for the keywords you want to target. Find the point on the graph where your CPC bids reach diminishing returns and compare that number to your Return on Ad Spend (ROAS). #7: If you get more action on mobile, you’ll want to focus more of your efforts on mobile-friendly advertising and marketing.

63 Digital Advertising Terms Every Marketer Should Know

Act-On

Digital advertising includes channels such as display advertising, social media advertising, and mobile in-app advertising. Click-through Rate (CTR) : Expressed as a percentage of total impressions, this statistic shows how often people who are served an ad end up clicking on it. An ad’s CTR is calculated by dividing the number of clicks an ad received by the number of times it’s been served, then converting that into a percentage.

[COVID-19] What’s Happening Online While You’re Inside?

Outbrain

This is apparent by the steady increase in Click-Through-Rates (CTR), which are up 24% since the week of March 1st on Mobile devices. However, not all aspects of Advertising are trending up, in fact, the average Cost-Per-Click (CPC)- since the beginning of March has declined by 25% for all buyer types for native ads — a good decline. CTR’s have increased 24% since the first week in March. CPC’s have decreased by 25%.

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Google Ads: The Definitive Guide (2018 Update)

SendX

It takes the following things into account: Clickthrough Rate (CTR). If your ad has a very high score, you have pretty good chances of getting your ad displayed without having the highest Cost Per Click (CPC). Now, I totally understand that you can’t directly control your account history right now, but you can sure as heck control the CTR, Keyword Relevance, Landing Page and the Ad Text! They actually WANT you to have low CPC and high performance! Calculating the CPC.

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Search marketers: Don’t forget to keep an eye on your PPC market visibility

Biznology

While it’s easy in the world of PPC to focus on (and incessantly tweak) metrics such as CPC, CTR, and ad rank, another search vital sign to monitor is market visibility. We decided to dig into The Search Monitor’s monitoring tool to see how the leading companies in two sub-categories of telecom–cable and mobile–were scoring. Next, let’s look at the same market visibility stat, but this time for the five leading mobile phone companies.

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AdWords Quality Score: What marketers need to know

Sprout Social

CTR (hist.). Your Google Ads Quality Score is important because good scores positively influence your Ad Rank and lower your cost per click (CPC). There are three factors that determine your Quality Score: expected clickthrough rate (CTR), ad relevance and landing page experience. Expected CTR. Your Expected CTR is how Google thinks your keyword will perform. CTR is given three statuses: above average, average and below average.

How to Optimize Digital Advertising through Intent Signals

TrueInfluence

As a result of this information, you eventually change your decision and lock in on another mobile brand. . The mantra of B2B marketers worldwide is “Intent Signal Data.”

Don't Fall For These 24 Myths About Facebook Ads [Free Guide]

Hubspot

But aren ' t CPC rates skyrocketing and lead generation ads taking over? As more Page Like ads have saturated people's News Feeds, click-through-rate (CTR) on these ads have decreased. Just because CPC is going down, doesn't mean marketers should use more of these ads. Myth: CPC on all ad types are skyrocketing as more and more advertisers are competing on the Facebook for Business Ads platform.

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Are You Advertising Your Urgent Care Clinics Online?

Fathom

Lastly, Google AdWords and Bing ads have made it extremely easy for advertisements to connect with new patients via their click-to-call feature on mobile devices. In fact, according to Google in 2014 Q4, over 60% of urgent care related searches were from mobile devices! The majority of growth came from mobile devices, with 53% growth! Average cost per click (CPC) across all devices was relatively consistent, averaging out to $2.40.

The Ultimate Guide to PPC

Hubspot

Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. You set your CPC at the maximum price you are willing to pay per click on your ad. What you actually pay is determined by the following formula: (Competitor’s Ad Rank / Your Quality Score) + 0.01 = Actual CPC. You can set a CPC for each ad group that you create. CTR benchmarks vary by industry.

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Mail Time! Answering Common B2B Online Marketing Questions

KoMarketing Associates

CTR on your industry and multiply that for the estimated monthly visits Google believes you can get per month. Then, multiply the number of clicks by the estimated CPC Google Ads provided you. If you are on mobile, you will see an “i” icon in the top right corner where you can find the active ads.

How LinkedIn Ads Work: Driving Engagement and Conversions With B2B Audiences

Content Standard

Content can be boosted across desktop, mobile, and tablet devices based on cost-per-impression (CPM) or cost-per-click (CPC) pricing. Marketers can choose either CPM or CPC pricing. Success Metrics: LinkedIn offers three success metrics for advertising: CPM, CPC for sponsored content and text ads, and cost-per-send (CPS) for sponsored InMail messages that are delivered. Why use LinkedIn ads?

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Science in marketing – modeling growth with data

Ladder.io

However, you need to remember that no matter how much effort you put into your marketing activities, there’s nothing you can do if a product (for example a mobile app) isn’t developed well. CTR instead of an exact number.

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Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

The top four paid ads will stand out, which could improve CTR and overall ad performance. For advertisers who were in the top spots, they need to be prepared to see an increase in the cost-per-click (CPC). Develop mobile search strategy. Amidst these changes for desktop results, there may be opportunity for advertisers to more fully consider their mobile strategy and how it may align with desktop search efforts.

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Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

Promoting content based on persona -- e.g. blog posts targeted at CMOs only go to CMO audience -- greatly increases ad relevance and CTR, which results in more conversions and lower CPC. Mistake #8: Not excluding mobile apps. One thing to look for, and something that we unfortunately spent a lot of money on, is ads showing up on mobile apps. Obviously, if mobile is a crucial aspect of your business, don’t exclude mobile apps altogether.

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Optimizing for Return on Ad Spend Using LinkedIn Metrics

Content Standard

To maximize your budget, choose the auto or cost per click (CPC) options. The eCPC bidding option is exclusive to lead generation and website conversion objectives; it lets you bid based on CPC, but then optimizes the bid for a lower cost per conversion. For consideration: Engagement metrics such as likes, comments, shares, follows, desktop clicks, mobile clicks, total social actions, total engagement, and engagement rate.

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Google Ups the Ante As the PPC Landscape Continues to Change

Fathom

Lower Click Through Rate (CTR) for any ad below position 3 or 4. Higher overall Cost Per Clicks (CPC) given that the ads in lower positions with lower CPCs would either get removed from the page or fall below the organic listings. According to The Media Image , Google may have determined that the average CTR for right-hand side ads is poor and, therefore, the expected CPC increase from this change would be more profitable. Mobile does not have ads on the side.

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9 DIY Tips to Launch Your First Outbrain Campaign

Outbrain

This helps our platform test out different versions, so it can effectively optimize towards the best performing ads for the target audience, and this has been shown to boost CTR ! 4 Separate your campaigns by mobile and desktop. Depending on your target market , industry, and the type of product or service you are promoting, mobile traffic may see higher CTRs than desktop. Therefore, it is necessary to separate mobile and desktop campaigns.

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Search marketers: Don’t forget to keep an eye on your PPC market visibility

Biznology

While it’s easy in the world of PPC to focus on (and incessantly tweak) metrics such as CPC, CTR, and ad rank, another search vital sign to monitor is market visibility. We decided to dig into The Search Monitor’s monitoring tool to see how the leading companies in two sub-categories of telecom–cable and mobile–were scoring. Next, let’s look at the same market visibility stat, but this time for the five leading mobile phone companies.

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The Right Way To Spend Millions on Senior-Living Advertising

Fathom

Look to Other Channels To Generate Incremental Leads, Combat High CPC. Case #1: Google call-out extensions increased click-thru rate (CTR) as high as 79% after implementation: Case #2: Google review extensions increased CTR as high as 160% after implementation: Case #3: Google seller ratings (extremely popular in this space) contributed to an increased CTR as high as 30% after implementation: 9. Mobile Search is Outpacing Most Other Industries.

Google AdWords' New Ad Rank Formula: What You Need to Know

Hubspot

Up until this October, and for many years, this was the formula for Google Ad Rank: Your Ad Rank was simply your max CPC bid (the most you were willing to pay per click) multiplied by your Quality Score. So, in order to improve your ad ranking, you needed to do one or both of the following: Raise your keyword bids -- Advertisers who are willing to pay more on a CPC basis have an advantage, but it comes at the expense of quality and relevance.

17 Best Paid Media Tools for Marketers

Single Grain

Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. CTR, long-tail keywords. Keeps your CTR high enough by testing various text ads so you do not lose any ground to competing advertisers. Related Content: How to Produce Paid Facebook Video Ads for Mobile Like a Pro.

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Google Remarketing: 6 Tips for Advertising Success

Higher Logic

Specifically: “Remarketing is a way to connect with people who previously interacted with your website or mobile app. It’s important to make sure that you have an ad creative for each of the different sizes shown, taking in full consideration of what looks best on high-end mobile devices vs. computer dimensions. Click-through-rate (CTR) – measures how often people click your ad after it’s shown to them, which can help you understand the effectiveness of your ad.

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

According to The Media Image , the reason that Google has decided to axe the right-hand ads is because: “Google has determined the average click-through-rate for Right Hand Side Ads is poor across verticals, and the expected CPC inflation from this major change is projected to be more profitable in the long run.” Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent. Is it reaching your mobile audience?

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What Is a Demand-side Platform (DSP)? Key Features, Architecture, and Examples

Martech Advisor

Demand-side platforms are becoming ubiquitous as they allow advertisers to programmatically buy ad impressions on publisher properties (websites, mobile apps, etc.) So, unlike independent networks such as Google, Facebook, or Bing that allow advertisers to buy ads on their respective platforms, DSPs enable advertisers to buy search, display, mobile, video, and native ads from multiple sources via a single interface. Learn More: 7 Fundamentals of Mobile Programmatic Advertising.

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COVID-19’s Effect on Media Consumption (And 5 Trends to Note)

Outbrain

Graph: Mobile Traffic View Mid-Pandemic; Reviewing Weekly Pageview Trends. Our network is made up of publishers, media outlets, and mobile carriers of all shapes and sizes. For example, there’s a CPC adjustment feature within the Outbrain dashboard, allowing you to increase, or decrease, your publisher or publisher section (i.e. Business & Finance; Investing + Careers = CTR increases up to 73%.

Seven Expert Search Engine Marketing Guides

Webbiquity

Three strategies for improving quality score, which results in high ad positions with low cost per click (CPC), such as creating small, tightly focused ad groups (“breaking down your campaigns and ad groups into smaller ad groups…allows you to write more relevant ads for a select number of keywords in your ad group. Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own.

13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

On top of being able to see keyword rankings, you can get in-depth details on traffic stats, Ads CPC, domain comparisons, keyword difficulty, and so much more. The Search Console report shows your top 50 Google search terms, as well as the number of clicks and impressions, clickthrough rate (CTR), and your average position in search results. Each keyword phrase also has a CPC (cost per click) value. Related Content: What’s a Good CTR for Google Ads + How to Improve Yours.