Improving PPC Performance: 10 competitive monitoring tips every search marketer should know
MAY 21, 2014
Most marketers don’t realize these tools exist, but it’s not hard to see what ads they’re running, where they run, the ad’s duration, what they say, what click through rate (CTR) they get, and even what they spend. Spend: Adjust cost per click (CPC) and monthly spend to get your desired market share without overspending. CTR: Create benchmarks for CTR and click volumes for 1,200 different verticals.