Baidu Limits PPC Ad Space: What This Means for B2B Marketers
KoMarketing Associates
JUNE 1, 2016
The top four paid ads will stand out, which could improve CTR and overall ad performance. As we mentioned previously, it remains to be seen how Baidu’s changes will impact SEM long-term, but there are a few immediate actions B2B marketers should take. One potential benefit is the Baidu SERP will be significantly less crowded.
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