Should CTR be a Key Performance Indicator for B2B Advertisers?
KoMarketing Associates
NOVEMBER 20, 2014
Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. Specific keywords as well as ad creative variations will all have individual click-through rates. This means that CTR is key in determining your Quality Score. Truth Behind “Good CTR”?
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