Remove gps
article thumbnail

Driving Safely with your Data

Versium

Not getting your existing data in the right shape is like putting the wrong information into your GPS navigator. Whether they’re measuring ROI, CTR, CPC, or Conversion Rate, they’ll see significant improvements from hiring you to get them data-driven. You just won’t get to where you want to go.

article thumbnail

SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Deep learning – Upgraded versions of Google’s machine learning models, which track GPS, Wi-Fi strength, bluetooth beacons, location history, search queries and visit duration. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Advertising on Mobile for B2C Companies

LeadSquared

Instant Connect: With the advent GPS and more and more users connecting through it, knowing the geographical location of your users can be critical in helping you to engage with them. Click through Rate: The most prevalent way of measuring the effectiveness of a mobile ad campaign has been click-through rate or CTR.

article thumbnail

A Roadmap to Driving Safely With Your Data

Versium

Not getting your existing data in the right shape is like putting the wrong information into your GPS navigator. Whether you’re measuring ROI, CTR, CPC, or Conversion Rates, you’ll see significant improvements on your data-driven marketing journey when you clean, enrich and analyze your data accurately.

article thumbnail

A Roadmap to Driving Safely With Your Data

Versium

Not getting your existing data in the right shape is like putting the wrong information into your GPS navigator. Whether you’re measuring ROI, CTR, CPC, or Conversion Rates, you’ll see significant improvements on your data-driven marketing journey when you clean, enrich and analyze your data accurately.

article thumbnail

Social Media Marketing Terms You Need to Know

ClearVoice

Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform. Store Traffic – The store traffic objective helps track versions of in-store traffic through mobile GPS and geofencing. Unlike catalog sales, this is a one-touchpoint conversion level objective.

article thumbnail

The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

Imagine having a state-of-the-art GPS but no destination in mind. That GPS is as good as useless without a clear goal. Click-Through Rate (CTR): Evaluate the effectiveness of your ad campaigns by measuring the percentage of users who click on your ads. Cost Per Click (CPC): Determine the cost of each click on your ads.