Digilant

OCTOBER 4, 2023

SSPs are vehicles for publishers to make their inventory available for programmatic buying via an exchange type marketplace. Over this period, the ad resulted in a rumored 40-50% click-through rate, which will astonish any current-day advertiser who is accustomed to industry-standard CTR rates of ~0.06%. billion in 2007).

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Digilant

JANUARY 12, 2021

SSPs are vehicles for publishers to make their inventory available for programmatic buying via an exchange type marketplace. Over this period, the ad resulted in a rumored 40-50% click-through rate, which will astonish any current-day advertiser who is accustomed to industry-standard CTR rates of ~0.06%. . Supply Side Platform (SSP).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Inbox Insight

DECEMBER 18, 2018

Click-Through Rate (CTR) – the % of users who were delivered an ad, and then clicked on that ad. Cost Per Click (CPC) – average cost of user click-through (when user clicks ad). Open Exchange Buy – an auction model with a variable CPM across all the sites available within the Ad Exchange space.

Cost per Acquisition 54

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54