How to increase profitability by monetizing off-Amazon advertising
SmartBrief - Marketing
SEPTEMBER 18, 2023
You could track marketing metrics at source such as impressions and CPC, but not conversions. Some sellers worry that they will only secure one-off purchases because they don’t own the customer data like they would with a DTC conversion where they would be able to initiate CRM activity. This all made media spending irresponsible.
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