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OCTOBER 6, 2021

What works better: images or videos? Which images work best? So, what’s working in social advertising for B2B marketers? To find out what’s working, we looked at what’s working for our own customers. A good CPO is different for every company and should be based on your unit economics.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

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SEPTEMBER 28, 2023

I began working for Armorblox in 2019, and my job was to drive pipeline. If it still isn’t working, I’ll grab a shovel and help you bury paid social for good.” I work for them now, so you can also probably guess how those six months went. Your CPL or CPO after a few campaigns are just your benchmarks. It was dead to me.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

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OCTOBER 6, 2021

What works better: images or videos? Which images work best? So, what’s working in social advertising for B2B marketers? To find out what’s working, we looked at what’s working for our own customers. A good CPO is different for every company and should be based on your unit economics.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

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JANUARY 8, 2024

The issue, according to Liam, is not backing them up with proof that what you’re doing is working. In fact, we encourage our customers to invest a sizable chunk of their budget in brand awareness ads on Facebook despite the channel’s low cost per click (CPC). For better or worse, those egos will always exist. Schedule a demo today.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52