Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? The answer is: keywords have become increasingly competitive. Search Engine Marketing (SEM). CPM (Cost per Mille). Keywords. MORE

Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Using Keyword Targeting typically produces a higher click-through rate (CTR), since users are searching for a term directly related to your ad/offer, but volume is harder to come by, and so attaining meaningful volume can require an extensive list of keywords, which may dilute the campaign’s effectiveness. MORE

Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle. That makes SEO—keyword research, meta tag and content optimization, and link building—the logical starting point for web marketing. One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. MORE

Contextual keyword targeting: A targeting tactic that allows advertisers to target URLs based on the keywords that appear within website pages. Cookieless targeting: Targeting tactics (such as contextual keyword targeting) that do not require cookie-based data to employ. Cost-per-click (CPC): Cost-per-click means advertisers pay each time a user clicks on the ad. The M in CPM stands for “Mille”, derived from the Latin word for 1,000. MORE

The tools in the digital marketing toolbox include websites; search engine marketing (SEM) – which is an umbrella term that includes search engine optimization (SEO) and paid search – as well as online display advertising; social media marketing; mobile marketing; and email marketing. Search Engine Marketing (SEM). To launch an effective SEO campaign, start by conducting keyword research that identifies which keywords your prospects are using on the web. MORE

Depending on the competitive nature of the keywords that youre trying to target for your SEO efforts, having a good amount of quality, unique, and resourceful content is a great help in gaining the ability to rank. MORE

CPC, CPM (cost per 1000 impressions), CPA, cost … so many monetary metrics to track and optimize. Improve your quality score in order to lower your cost per click (CPC). The ads absolutely need to be relevant to the landing page and keywords that are being put forth. If a user is searching for a solution using a specific keyword, a relevant ad needs to be shown to them, and that ad needs to drive to a page relevant to those search terms. Keywords. MORE

Cost per click (CPC) and cost per mille, i.e., thousand impressions (CPM). Search Engine Marketing (SEM): SEM allows you to show your website higher up on search engine result pages (SERPs) for relevant keywords. SEM is a widely used paid media channel, but may not be the most effective content distribution channel for smaller brands considering the cost and competition. Thin content is content that is jaded with keywords but adds little to no value. MORE