CPC, CPM and Doubleclick - B2B Marketing Zone

A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

DECEMBER 18, 2018

Cost Per Click (CPC) – average cost of user click-through (when user clicks ad). Cost Per Thousand (CPM) – taken from the Latin word for Thousand; Mille. Open Exchange Buy – an auction model with a variable CPM across all the sites available within the Ad Exchange space. Refers to the price of 1,000 ad impressions on a web page.

Cost per Acquisition

Cost per Acquisition Advertising Agencies Cost Per Thousand Advertisements

What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

OCTOBER 17, 2019

The advertiser’s campaign contains details about the target audience, budget, frequency caps, and much more, whereas, on the side of the publisher, they install the ad-network ad tags on their site. Some of the options you could consider are: Cost per thousand impressions (CPM). Viewable CPM (vCPM). Cost-per-click (CPC).

Cost Per Thousand

Cost Per Thousand Paid Search Agency Adsense Ads

B2B Marketing Zone

A Jargon Busting Guide to B2B Programmatic Advertising

What Is an Ad Network? Definition, Types, and Examples

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